JOY HENDRY is Professor of Social Anthropology at Oxford Brookes University, UK, and is a senior member of St. Antony's College, University of Oxford. She specializes in the study of Japan, but has also done fieldwork in Morocco, Canada and Mexico, and has made recent visits to China, Indonesia, Nepal and Uzbekistan. She is the author of many books including Wrapping Culture: Politeness, Presentation and Power in Japan and Other Societies and Reclaiming Culture: Indigenous Peoples and Self-Representation, which was picked by Choice magazine as one of their 'outstanding academic titles' in 2006. .
'Brilliant! This is just the book I have been looking for...good format and layout, and is reasonably priced.' - Dr D. Burnett, All Nationals Christian College 'Brilliant examples. I've already used 'the Japanese handkerchief' in my class.' - Dr S. Wright, University of Birmingham 'I especially like the fact that films are recommended for each chapter.' - Dr F. Hughes-Freeland, University of Wales 'I thoroughly commend this revised and expanded edition of Joy Hendry's acclaimed book. It is without doubt one of the best introductory texts to social and cultural anthropology that exists. Written in lucid, jargon-free prose and in a style that is both personal and engaging, Hendry once again demonstrates her extraordinary gift for explaining and rendering accessible even the most complex ideas and arguments. This book goes a long way towards bridging the gap between the general public and academic anthropology. It is essential reading for any newcomer to the subject. ' Professor Cris Shore, University of Auckland 'This is an indispensable text. Hendry conveys key principles in an accessible way without ever losing sight of what it is that makes anthropology such a dynamic and exciting field.' Dr Cathrine Degnen, University of Newcastle 'From my own experience I know this book works well with students -- and indeed with anyone who is curious about what anthropology is. Hendry deals with a broad range of topics -- from what it means to do fieldwork to the classical contributions that have shaped anthropological discourse; from individual symbols to larger constellations of cultural and social organization. The further research sections at the end of each chapter add to the value of the book and the two new chapters, on tourism and on globalization, draw us further into how anthropologists seek to understand contemporary realities. The enlarged new edition of this useful and informative book is easy to recommend. ' Professor Leif Manger, University of Bergen 'A lively and accessible introduction to the discipline. Hendry's revised text combines overview and explanation, looking back to anthropology's achievements and forward to the ways in which anthropologists today, and tomorrow, might engage a mobile, connected and globalized world. A very welcome second edition.' Dr Tom Hall, University of Cardiff 'This new edition is a real breakthrough in every way. I was enormously impressed with the design and with the author's efforts to offer the reader enlightenment through the superb lists of books, articles, films, novels and websites. The book is an immensely enjoyable and accessible read and it has a democratic feel, being based not only on the author's experiences but on those of the individuals featured in the first-hand accounts.' Barry Dufour, Vice President of the Association for the Teaching of the Social Sciences, Senior Lecturer in Education Studies, De Montfort University, Member of the RAI Education Committee