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American Business Regulation: Understand, Survive and Thrive

William Lesser (Cornell University, USA)



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06 September 2014
Business studies: general
While there are lengthy texts discussing the economics of why and how governments regulate business and apply antitrust, this book is unique in providing the details of current business regulation in many industries through lengthy examples the author develops with the use of cases, including Harvard Business School cases. Students are then guided to devise business strategies of introducing new products within the scope of regulation (known or unknown). While the economic theories of regulation are covered, the focus of this text is a hands-on coping with regulation and using regulation as a business strategy to deal with competitors. Online instructor's materials are also available for adopters.
By:   William Lesser (Cornell University USA)
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 241mm,  Width: 191mm, 
Weight:   885g
ISBN:   9780765643780
ISBN 10:   0765643782
Pages:   408
Publication Date:   06 September 2014
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Preface 1. Introduction Part I: The Whys, Hows, Whos, and What Happened of Regulation 2. Why Regulate? 3. Approaches to Regulation 4. Results of Regulation 5. Alternatives to Regulation Part II: Managing With and Under Regulation 6. Consumer Products and Food Safety Regulation 7. Environment (Clean Air) 8. The Regulation, and Deregulation, of the Communications Sector with Emphasis on Cable 9. The Hodgepodge of Financial Regulation and Deregulation About the Author Index

William H. Lesser is Susan Eckert Lynch Professor in Science and Business at the Charles H. Dyson School of Applied Economics and Management, Cornell University, USA

Reviews for American Business Regulation: Understand, Survive and Thrive

The first two chapters lay things out in a nice ordering: Why is there regulation? How does regulation happen? How can/do managers respond to regulation? This is a good approach for a B-school audience, and has the promise of providing a nice general structure for students to process the material. The approach is clearly case-based, especially with regard to questioning/evaluating the students. -- Jeffrey T. Prince, Indiana University In a time of soaring costs of higher education, it is nice to find an up-to-date textbook on regulation that one could cover in its entirety. Lesser's highly readable book is chock full of interesting cases from both past and present, and it includes enough economic analysis to be useful for a wide variety of courses about business and government. -- James A. Hornsten, Northwestern University Professor Lesser's secret for teaching regulation is to get down to specific examples, from Ollie McClung's barbecue to the water level in Mono Lake. His book nicely combines graphs, cases, and examples to teach regulation both for public policy and for business management. -- Eric Rasmusen, Indiana University

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