Always Get the Name of the Dog

Learning how to interview effectively is one of the most important skills a young reporter must develop. With Nicole Kraft's Always Get the Name of the Dog: A Guide to Media Interviewing students and new journalists will learn both the basics of the interview, and strategies to insure that every interview results in revealing quotes and illustrative anecdotes. Filled with lessons from her career as a reporter, Always Get the Name of the Dog also offers excellent tips on quickly developing rapport with interview subjects and turning interviews into conversations. Other aspects of interviewing - including the importance of preparation and how listening can be as important as asking questions - are also emphasized, making Always Get the Name of the Dog one of the best teaching tools on the interviewing process that I've read. -Michael J. Socolow, University of Maine, USA I've been interviewed by thousands of news reporters, including Nicole Kraft. More recently, she and I have taught media courses together. No one understands the practical, legal, and ethical issues facing reporters better than Professor Kraft. This book is a must read for anyone working in journalism. - Mark R. Weaver, Media Law Attorney, Communications Counsel, Inc. Nicole Kraft is one of the finest professors in the world. Always Get the Name of the Dog is essential reading whether you're navigating the rigors or j-school, starting your career or an established veteran. -Gerrick D. Kennedy, journalist and author of Parental Discretion is Advised