Allegorithmic

The Company That Brought Substance to the World of 3D

Sébastien Deguy

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Hardback

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English

CRC Press
31 January 2025

Art & Architecture; Computing: general; Digital animation; Computer science

Allegorithmic: The Company That Brought Substance to the World of 3D explores the journey of Allegorithmic, the software company behind Substance, a suite of tools that revolutionized texturing in computer graphics. This engaging narrative by Sébastien Deguy, the visionary founder and CEO of the company, chronicles the growth of Allegorithmic from its inception as a small startup to becoming a leader in digital content creation, pivotal in shaping the visual aesthetics of video games and films.

The book highlights key technological innovations and strategic decisions that propelled the company forward, offering a detailed look at the challenges and triumphs of developing cutting-edge software solutions while building a team attached to its strong values and passion for digital artists.

Key Features:

Provides a detailed history of Allegorithmic, a company at the forefront of technological innovation in procedural textures and 3D content. Covers significant technical ground, discussing complex environments, procedural textures, and software development, while also delving into the creative aspects of these technologies. Spans the growth of a startup into a major player in the tech industry, providing insights into business strategies, team building, and international expansion. Reflects on the cultural shifts within the company and the broader industry, offering lessons on adapting to technological advancements and market demands.

Ideal for tech enthusiasts, artists, and entrepreneurs, this deep book provides a comprehensive overview of the creativity and perseverance required to influence and lead in the tech industry.

By: Sébastien Deguy
Imprint: CRC Press
Country of Publication: United Kingdom
Dimensions: Height: 280mm, Width: 210mm,
Weight: 1.020kg
ISBN: 9781032878201
ISBN 10: 1032878207
Pages: 434
Publication Date: 31 January 2025
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Sébastien Deguy is a prominent figure in the field of 3D Computer Graphics and Immersive technology. He founded Allegorithmic in 2003, building upon his doctoral thesis which he had completed at the turn of 2002. Under his leadership, Allegorithmic developed the Substance tool suite and became a market leader in the production workflows for various industries, including Video Games, Film, TV, Industrial Design, and Marketing. In January 2019, when Allegorithmic was acquired by Adobe, Deguy assumed the role of Vice President of 3D & Immersive at Adobe. His work has significantly influenced the development and application of 3D technology across multiple sectors, and he has been awarded a Scientific and Technical Achievement Award by the Academy in 2023 for his contribution to the art and science of movie making.

Reviews for Allegorithmic: The Company That Brought Substance to the World of 3D

"“While working at Autodesk and Epic Games, I had the privilege of observing Sébastien and his team's rise to industry leadership, transforming Allegorithmic and later Adobe into critical players in 3D content creation. It's a story worth reading!” -Marc Petit, 35 years in Computer Graphics, Ex Machina, TDI, Softimage, Discreet Logic (then Autodesk M&E), Fabric Engine and Epic Games, now supporting the community to create an open and fair foundation for the next iteration of the internet as it embraces real time 3D and gaming technologies ""Trusting your gut feelings, surrounding yourself with the right people, and relentlessly pursuing your beliefs are key themes in this book. Creating real value for customers and engaging them in the process demands time and effort but yields long-term rewards. Building a company is a journey, a way of life fueled by honest passion rather than a quick route to wealth. When faced with decisions like selling your company to a major player, trusting your instincts remains crucial. I highly recommend this book to anyone considering starting a tech company in the 3D space or those who have witnessed this industry's evolution firsthand, as I have."" -Martin Enthed, Innovation Manager at IKEA | Khronos Vice President | Keynote Speaker on 3D and Spatial Computing ""Similarly to “NVIDIAns”, the individuals at Allegorithmic have always been putting customers first. Sébastien's unique combination of art and technology skills but also his capability to attract and keep talents around him and to lead them, helped turning a small French startup into the team driving Adobe's 3D future."" -Guillaume Polaillon, Product Line Manager at NVIDIA"