Caitlin Petre is assistant professor of journalism and media studies at Rutgers University. She lives in New York City. Twitter @cbpetre
"""A rare look at the day-to-day operations of contemporary newsrooms, where reporters' expertise and editorial discretion are increasingly usurped by the revenue-maximizing metrics of audience analytics and data dashboards. Essential reading for anyone concerned with how news gets made in today's attention economy.""--Natasha Sch�ll, author of Addiction by Design: Machine Gambling in Las Vegas ""Content may be king, but to determine what content is produced, media businesses are increasingly turning to metrics. Caitlin Petre is a keen and incisive observer of the way metrics-driven systems, surveillance, and analysis have infiltrated newsrooms, and what the effects have been for workers, journalism, and democracy.""--Eli Pariser, New York Times bestselling author of The Filter Bubble: How the New Personalized Web Is Changing What We Read and How We Think ""Petre's beautifully written book provides an in-depth look at how and why metrics triumphed in America's newsrooms. This book will challenge everything you think you thought you knew about how news media operates.""--Meredith Broussard, author of Artificial Unintelligence: How Computers Misunderstand the World"