Jo Lochhead is the founder and creative director of The Crafty Kit Company, an award-winning business which produces soft craft kits inspired by the beautiful landscape, flora and fauna of East Lothian, where the business is based. She comes from a creative background: her father was a watercolour artist, her brother runs a successful ceramics business, and her mother knits, sews and crochets. Jo discovered the joy of creating everlasting flowers from felt in 2020 and has shared the techniques she has learned with thousands of people since, through online workshops, social media and her website: www.craftykitcompany.co.uk
Suitable for beginners and experts alike, this comprehensive guide offers a delightful selection of blooms to choose from [...] The addition of vibrant green foliage adds depth and realism to your creations and there's nothing stopping you from adding some french knots for stamens or cross stitch details here and there. -- CrossStitcher Magazine * Issue 408 *