AI Technologies for Personalized and Sustainable Tourism

Option Takunda Chiwaridzo, Reason Masengu

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English

Business Science Reference
15 October 2024

Business & management; Service industries; Artificial intelligence

As the travel landscape evolves rapidly, propelled by technological innovations, AI emerges as a powerful force reshaping tourism practices worldwide. This book aims to explore the dynamic intersection of artificial intelligence (AI) and the travel industry, offering a comprehensive guide to harnessing AI for enriched, tailored experiences and sustainable development. This groundbreaking book illuminates how AI is revolutionizing personalized recommendations, optimizing operational efficiencies, and promoting eco-conscious practices, fostering a harmonious balance between exploration and environmental stewardship. At its core, AI Technologies for Personalized and Sustainable Tourism seeks to provide a holistic understanding of AI's transformative potential in the hospitality sector. By delving into the latest advancements and real-world applications of AI, readers are guided through practical insights into leveraging AI to enhance traveler experiences while advancing sustainability goals. From AI-powered recommendation systems to predictive analytics and virtual assistants, each chapter offers invaluable insights into how AI can be deployed to create personalized, sustainable tourism experiences. Tailored for a diverse audience spanning industry professionals, researchers, policymakers, and students, this book serves as a beacon of knowledge, bridging the gap between theory and practice in AI-driven tourism. Professionals in the tourism sector will discover valuable strategies for enhancing customer experiences and promoting sustainable practices. Meanwhile, researchers and academics will find comprehensive coverage of cutting-edge developments and case studies. Government officials and policymakers will benefit from practical guidance on harnessing AI to drive economic growth while ensuring environmental and social sustainability, and students will gain a deep understanding of the opportunities and challenges presented by AI in shaping the future of tourism. AI Technologies for Personalized and Sustainable Tourism stands as an indispensable resource, inspiring meaningful progress and fostering responsible innovation in the ever-evolving world of travel and tourism.

Edited by: Option Takunda Chiwaridzo, Reason Masengu
Imprint: Business Science Reference
Country of Publication: United States
Dimensions: Height: 254mm, Width: 178mm,
ISBN: 9798369356791
Pages: 398
Publication Date: 15 October 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Option Takunda Chiwaridzo is a dedicated Business Development Officer with eight years of experience and a strong commitment to sustainable development. Currently pursuing a Ph.D. in Business Administration at the University of Science and Technology Beijing in China, he specializes in researching strategies for sustainable marketing, branding, and reputation management, with an expected graduation in June 2024. With four years of experience as a Lecturer at Ezekiel Guti University in Zimbabwe and two years as an Assistant Manager at Dros Centurion in South Africa, Option has honed his skills in academia and business management. He has published eight journal articles, two book chapters and authored two books, “Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future” and “Sustainable Practices for Agriculture and Marketing Convergence,” with several other papers under review. Option is poised to graduate with over ten publications, demonstrating his dedication to research and academic excellence. Reason Masengu is a Senior Lecturer in the Department of Business Management at Middle East College, Muscat, Oman. He has more than seven years of experience in the Higher Education sector and specializes in marketing. He holds a PhD in Business Management, a Master of Commerce in Marketing Strategy, and a Bachelor of Technology with Honours in International Marketing.