African Ngenuity

An Investor's Guide to a Vital Tech Ecosystem

Marsha Wulff

$42.95 $36.64

Paperback

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English

Authors on Mission
05 September 2025

Economic systems & structures; Corporate finance; Entrepreneurship

Summary
Details

African Ngenuity is a compelling blend of memoir, strategy guide, and investing masterclass from American venture capitalist Marsha Wulff, who's spent decades co-investing with Africa's most driven entrepreneurs. It tells inside stories of a tech startup ecosystem emerging, not in spite of hardship-but because of it.

Wulff introduces readers to Afropreneurs who are building billion-dollar ventures in a landscape shaped by complexity: scarce infrastructure, regulatory uncertainty, and global capital with strings attached. Yet within this tension lies opportunity. African founders are flipping power dynamics-shaping investor terms, defining their own value chains, and creating resilient solutions the world needs.

You'll discover:

Why local insight and lived experience often outperform imported solutions How diaspora returnees are turning a ""brain drain"" into a ""brain regain"" What global investors often miss-and what happens when they listen How risk-savvy strategies, angel networks, and collaborative hubs have quietly created the continent's first herd of tech unicorns, attracting billions in USD of new investments annually.

More than theory, this is a playbook built on practice. It unpacks the messy realities of co-investing across borders and cultures, while spotlighting a virtuous cycle: when African founders succeed, they reinvest in the next generation.

Wulff challenges readers to rethink development, reframe risk, and recognize that investing in African startups isn't a gamble-it's a recalibration of where innovation lives.

This is not a book about helping Africa. It's a book about what Africa can teach the world-and why serious investors are paying attention.

By: Marsha Wulff
Imprint: Authors on Mission
Edition: Large type / large print edition
Dimensions: Height: 229mm, Width: 152mm, Spine: 15mm
Weight: 390g
ISBN: 9798895761298
Pages: 290
Publication Date: 05 September 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

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African Ngenuity

An Investor's Guide to a Vital Tech Ecosystem

Marsha Wulff

$42.95 $36.64

Paperback

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