Moving far beyond predominant views of Africa as a place to be “saved,” and even more recent celebratory formulations of it as “rising,” African Luxury: Aesthetics and Politics highlights and critically interrogates the visual and material cultures of lavish and luxurious consumption already present on the continent. Methodologically, conceptually, and analytically, this collection dismantles taken-for-granted ideas that the West is the source and focus of high-end and hyper-desirable material cultures. It explores what the culture of consumption means in Africa in both historical and contemporary contexts, studying diverse luxury phenomena including fashion advertising, reality television, retail, gendered consumption, and gardening to re-center the discussion on existing contemporary luxury cultures across the continent.
Edited by:
Mehita Iqani,
Simidele Dosekun,
Simidele Dosekun
Imprint: Intellect Books
Country of Publication: United Kingdom
Edition: New edition
Dimensions:
Height: 230mm,
Width: 170mm,
Spine: 11mm
Weight: 490g
ISBN: 9781783209934
ISBN 10: 1783209933
Pages: 180
Publication Date: 25 October 2019
Audience:
Professional and scholarly
,
Undergraduate
Format: Hardback
Publisher's Status: Active
Introduction: The Politics and Aesthetics of Luxury in Africa by Simidele Dosekun and Mehita Iqani Section One: Africa Risen Chapter 1: The Last Luxury Frontier? How Global Consulting Firms Discursively Construct the African Market by Mehita Iqani Chapter 2: African Utopianism: The Invention of Africa in Diesel’s The Daily African – A Retrogressive Reading by Hlonipha Mokoena Chapter 3: For Love or Money? Romance, Luxury and Class Distinction on Mzansi Magic’s Date My Family by Alexia Smit Section Two: Re/Crafting African Style Chapter 4: From African Print to Global Luxury: Dutch Wax Cloth Rebranding and the Politics of High-Value by M. Amah Edoh Chapter 5: The Playful and Privileged Africanicity of Luxury: @AlaraLagos by Simidele Dosekun Chapter 6: Fields of Marigold: Makers and Wearers of African Luxury Beaded Necklaces by Pamila Gupta Section Three: Ambiguous Luxury Spaces Chapter 7: Luminance and the Moralization of Black Women’s Luxury Consumption in South Africa by Ndapwa Alweendo and Simidele Dosekun Chapter 8: The Politics of Repair: Talatona and Luxury Urbanism in Luanda, Angola by Claudia Gastrow Chapter 9: Welcome to the Jungle: Tropical Modernism, Decadence, Gardening in Africa by Jonathan Cane
Mehita Iqani is associate professor in media studies at the University of the Witwatersrand in Johannesburg, South Africa. Simidele Dosekun is a lecturer in media and cultural studies at the University of Sussex.
Reviews for African Luxury: Aesthetics and Politics
'This collection provides a nuanced exploration of a wide variety of examples of African luxury and consumption practices. While much scholarship has negated the very existence of African luxury, this compilation verifies the topic as worthy of focus and the need for further exploration as it continues to evolve in real time. This collection identifies how African luxury creates a friction between its Africanness and ability to exist long term on a large scale as this publication provides an informative baseline of understanding.' -- Jacqueline F. Mullins, Fashion, Style & Popular Culture
