Advertising Revolutionary

The Life and Work of Tom Burrell

Jason P. Chambers

$251

Hardback

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English

University of Illinois Press
06 February 2024

History of the Americas; Advertising; Local history

The ad exec who revolutionized the image of Black Americans in advertising Over a forty-year career, Chicagoan Tom Burrell changed the face of advertising and revolutionized the industry’s approach to African Americans as human beings and consumers. Jason P. Chambers offers a biography of the groundbreaking creator and entrepreneur that explores Burrell’s role in building brands like McDonald’s and Coca-Cola within a deeply felt vision of folding positive images of Black people into mainstream American life. While detailing Burrell’s successes, Chambers tells a parallel story of what Burrell tried to do that sheds light on the motivations of advertising creators who viewed their work as being about more than just selling. Chambers also highlights how Burrell used his entrepreneurial gifts to build an agency that opened the door for Black artists, copywriters, directors, and other professionals to earn livings, build careers, and become leaders within the industry.

Compelling and multidimensional, Advertising Revolutionary combines archival research and interviews with Burrell and his colleagues to provide a long overdue portrait of an advertising industry legend and his times.

By: Jason P. Chambers
Imprint: University of Illinois Press
Country of Publication: United States
Dimensions: Height: 235mm, Width: 156mm,
Weight: 454g
ISBN: 9780252045530
ISBN 10: 025204553X
Pages: 256
Publication Date: 06 February 2024
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Hardback
Publisher's Status: Active

Jason P. Chambers is an associate professor of advertising at the University of Illinois at Urbana-Champaign. He is the author of Madison Avenue and the Color Line: African Americans in the Advertising Industry and coeditor of Building the Black Metropolis: African American Entrepreneurship in Chicago.

Reviews for Advertising Revolutionary: The Life and Work of Tom Burrell

"""Chamber's extensive interviews with his subject illuminate how a corporate trailblazer navigated the changing mores of the post-civil rights era. Business historians and advertising professionals will want to take a look. "" --Publishers Weekly “Jason P. Chambers’ thoughtful and thorough biography of Tom Burrell makes an important contribution to African American business history.""--Robert E. Weems, Jr., author of The Merchant Prince of Black Chicago: Anthony Overton and the Building of a Financial Empire"