Advertising and Propaganda in World War II: Cultural Identity and the Blitz Spirit

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David Clampin (Liverpool John Moore University, UK)

Advertising and Propaganda in World War II

Cultural Identity and the Blitz Spirit

David Clampin (Liverpool John Moore University, UK)

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English

Bloomsbury Academic
30 April 2020

20th century history: c 1900 to c 2000; Second World War; Propaganda

The Blitz- the period of Nazi bombing campaigns on civilian Britain during World War II- was a formative period for British national identity. In this groundbreaking book, David Clampin looks at the images, campaigns and slogans which helped to form the fabled 'Blitz spirit'- powerfully echoed in Winston Churchill's speeches. Because advertisers attempted to capitalise on war-time patriotism, Clampin's unique focus on advertising provides a visually rich seam of new information on the everyday war, and makes an enormous contribution to the debate on people's experiences of war and nationalism. Using a remarkable and hitherto unseen range of primary source material-advertisements in the press, slogans and posters-this work will reshape the contested meanings of the 'Home Front', opening up cultural history discourses on gender and nationalism. Advertising and Propaganda in World War II is essential reading for historians of World War II as well as students and scholars of Media Studies and Communication Studies.

By: David Clampin (Liverpool John Moore University UK)
Imprint: Bloomsbury Academic
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 135mm,
Weight: 340g
ISBN: 9781350157736
ISBN 10: 1350157732
Pages: 296
Publication Date: 30 April 2020
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Acknowledgements Preface Introduction 1. The Place of Commercial Advertising in Wartime Britain 2. War Begins at Home 3. Instruction and Direction 4. Fighting the War via Consumption 5. Gender Identities through the War 6. Defining the Postwar World Conclusion Notes Bibliography Index

David Clampin is Lecturer in History at Liverpool John Moores University. He completed his PhD at the University of Wales, Aberystwyth.