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Advertising and Cultural Politics in Global Times

Pamela Odih

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Paperback

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English
Routledge
30 June 2020
Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global advertising practices to the cultural politics commonly manifested in the postmodern political caesura of advertising, this book makes use of extensive case studies, whilst drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour to illustrate the manner in which advertising continues to revolutionize the political sphere. As such, it will be of interest to a range of readers across media studies, cultural studies and sociology.
By:  
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm, 
Weight:   453g
ISBN:   9780367602727
ISBN 10:   0367602725
Pages:   300
Publication Date:  
Audience:   College/higher education ,  General/trade ,  Primary ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Dr Pamela Odih is Senior Lecturer in Sociology, Department of Sociology, Goldsmiths University of London, UK

Reviews for Advertising and Cultural Politics in Global Times

'The book engages with a broad range of complex ideas and does so in an accessible manner. It will be of interest to all students of the technologies of the sign that saturate the contemporary world.' Theo Vurdubakis, Lancaster University, UK


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