Advancing Smart Tourism Through Analytics

Bindi Varghese, Sandhya H.

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English

Business Science Reference
27 November 2024

Tourism industry; Hospitality industry; Enterprise software; Data capture & analysis

The tourism industry is rapidly evolving, driven by technological advancements and the increasing demand for personalized, immersive experiences. However, many businesses need help to effectively harness the power of data analytics and artificial intelligence (AI) to meet these evolving demands. The need for more understanding and expertise in utilizing AI-driven data analytics poses a significant challenge for professionals in the tourism sector, hindering their ability to drive operational efficiency and enhance decision-making. Advancing Smart Tourism Through Analytics provides a revolutionary solution to this pressing challenge. By offering a comprehensive guide that bridges the gap between data analytics, smart tourism, and AI, this book empowers scholars, practitioners, and researchers to unlock the full potential of AI in the tourism industry. With a focus on theoretical foundations and practical implementations, this book equips readers with the skills and knowledge to effectively integrate AI-driven data analytics into their business strategies. This book, targeting practitioners, scholars, and academicians in the field of tourism and hospitality, as well as students in related graduate programs, is an essential resource for those looking to stay ahead in the rapidly changing landscape of smart tourism. Advancing Smart Tourism Through Analytics offers a roadmap for revolutionizing the tourism industry and driving success in the digital age by providing insights into topics such as AI in tourism, intelligent destination management, and sustainable tourism.

Edited by: Bindi Varghese, Sandhya H.
Imprint: Business Science Reference
Country of Publication: United States [Currently unable to ship to USA: see Shipping Info]
Dimensions: Height: 279mm, Width: 216mm,
ISBN: 9798369350898
Pages: 568
Publication Date: 27 November 2024
Audience: Professional and scholarly , College/higher education , Undergraduate , Further / Higher Education
Format: Paperback
Publisher's Status: Active

Bindi Varghese , Doctorate in Commerce, with 21 years of Academic experience;Currently, affiliated with Christ University, as an Associate Professor and is the Research Coordinator at School of Business and Management. Served as a national and international expert, and is working with Indian Tourism Congress (ITC) and is the honorary director at Kerala Development Society (KDS), New Delhi. The active researches undertaken include Impact Assessment Studies, Medical Tourism, Destination Management Organization and Ecological Studies. Dr. Bindi completed a major research project on the title “Strategic Intervention of Destination Management Organizations to Enhance Competitiveness of Tourism Destinations– A Model for Karnataka” funded by Christ University. Along with her academic expertise, she is also an Section editor for ‘ATNA- Journal of Tourism Studies’, published by Christ University, Bengaluru. She has authored one book; on Medical Tourism in India: and has edited a book on “Evolving Paradigms in Tourism and Hospitality in Developing Countries: A Case Study of India”. The book is published by CRC Press, Taylor and Francis group - international publisher in US and released in 2018. Dr. Sandhya H is a distinguished academician and researcher currently serving as an Assistant Professor at Christ (Deemed to be University), Bangalore. She holds a PhD in Tourism from the School of Business and Management at Christ University, Bangalore. A testament to her academic excellence, Dr. Sandhya completed her MPhil in Tourism and a Master’s in Tourism Administration (MTA) from Christ University, securing the first rank in both programs. Dr. Sandhya brings a unique blend of industry and academic experience. She has worked with Kuoni SOTC, a leading multinational tour operations company in Bangalore, gaining invaluable insights into the tourism sector. She has over seven years of teaching experience, having held positions at various prestigious colleges and institutions in Kerala. She has also contributed significantly to research, serving as a Research Associate for a Major Research Project on “Strategic Intervention of Destination Management Organizations – State of Karnataka”. Her research interests span Tourism Marketing, Destination Management, Smart Tourism, and Destination Branding. Dr. Sandhya has made substantial contributions to academic literature, with over 10 publications in Scopus-indexed journals and peer-reviewed books.