Advancements in Business for Integrating Diversity, and Sustainability

1. Transforming Insurance Industry through InsurTech Umasankar M, Kavitha Desai and Padmavathy Sb 2. Impact of e-Service Quality on Perceived Value, Brand Experience and Loyalty in D2C Channel Priyansha Shami and Leena Fukey 3. A Comprehensive Review on the Implementation of Social Media in Business-to-Business (B2B) Marketing N. Madhumitha, G. Nirmala, Jayasree Krishnan and Monisha 4. A Cross Country Analysis of the Opportunities and Challenges in the Banking Sector Angelin S. Kiruba, Safeer Pasha M., A. Pankajam and Girish Lakhera 5. A Deep Learning Based Analysis of the Human Resource Management and the Organizational Performance Sujay Mugaloremutt Jayadeva, Harmeet Matharu, Runumoni Lahkar Das and Rajesh Deb Barman 6. An Innovative Model for Financial Crisis in HR Management K. Guru, S. Raja, G. Jitendra and Navaneetha Krishnan Rajagopal 7. Role of Strategic Management in Developing Business Organizations— A Meta-Analysis E. Hymavathi, Kalpana Koneru, Sanjay Modi and Shubhendu Shekher Shukla 8. Financial Management Procedures: a detailed Analysis of CEOS of Small and Medium-Sized Businesses Niyati Joshi, Muhammed Shafi M. K., Rajesh Verma and Shruti Sharma 9. An Extensive Survey of the Field of Interactive Digital Marketing Using a Bibliographic Network Analysis Dinesh Gabhane, A. Celina, Manish Gupta and Deepak Kaushal 10. “What Fuels the Employees in Startups?”: Hybrid/Colocated/Virtual Working Environment towards Efficiency Jenifer Esther D. and Rashmi Rai 11. Prediction of Customer Default in E-commerce based on Spider Monkey Optimized Scalar Random Forest Algorithm Shashi Kant Gupta, Bhadrappa Haralayya, Vikas Kumar and Iskandar Muda 12. An Empirical Analysis of Critical Success Factors for E-Commerce Applications Mahesh Singh, Veer P. Gangwar, Vikas Kumar and Iskandar Muda 13. Role of Customer Relationship Management in Marketing Decision Making: Predictive Analytics Approach Sathish A. S., Neha Jain, Somya Choubey and Priyank Kumar Singh 14. Impact of Artificial Intelligence in Effective Knowledge Management: An Application of Stepwise Multiple Regression R. Indradevi, P. Horsley Solomon, Shankar Ramamoorthy and Ity Patni 15. A Study on the Performance of the Banking Industry During the COVID-19 Crisis Bhadrappa Haralayya, Amit Mishra, Mahesh Singh and Iskandar Muda 16. An Analysis of Commercial Bank Customers’ Intentions to Utilize Online Banking Services to Identify its Influencing Elements Veer P. Gangwar, Mahesh Singh, Amit Mishra and Iskandar Muda 17. Credit Risk Assessment in Banking Industry Using Optimization Based ML Algorithm Manoj Kumar Rao, Bhadrappa Haralayya, Amit Mishra and Iskandar Muda 18. Analysis of the Integration of Digital Marketing and the Business Strategy of the Organization Sunil Kumar Vohra, Bhadrappa Haralayya, Veer P. Gangwar and Iskandar Muda 19. Green HR Techniques: A Sustainable Strategy to Boost Employee Engagement Navaneetha Krishnan Rajagopal, L. Anitha, Pooja Nagpal and G. Jitendra 20. Work Satisfaction and Green HRM Mediate the Effect of Corporate Ecological Culture on Employee Performance B. Sakthimala and G. Deepalakshmi 21. Analysis on the Impact of Mediating role of Human Capital on the HR Management Practices Brijendra Singh Yadav, Bhadrappa Haralayya, Vikas Kumar and Iskandar Muda 22. Impact of Financial Management Practices on SMEs Profitability with Moderating Role of Agency Cost Raseem Abdul Khader P., Nawal Mohammed P. K., Vishnuprasad T. and P. Nissar 23. Human Resource Development Equity: A Serious Awareness for Businesses V. Vidya Chellam, S. Praveenkumar, Amit Dutt and KVB Ganesh 11. Prediction of Customer Default in E-commerce based on Spider Monkey Optimized Scalar Random Forest Algorithm Shashi Kant Gupta, Bhadrappa Haralayya, Vikas Kumar and Iskandar Muda 12. An Empirical Analysis of Critical Success Factors for E-Commerce Applications Mahesh Singh, Veer P. Gangwar, Vikas Kumar and Iskandar Muda 13. Role of Customer Relationship Management in Marketing Decision Making: Predictive Analytics Approach Sathish A. S., Neha Jain, Somya Choubey and Priyank Kumar Singh 14. Impact of Artificial Intelligence in Effective Knowledge Management: An Application of Stepwise Multiple Regression R. Indradevi, P. Horsley Solomon, Shankar Ramamoorthy and Ity Patni 15. A Study on the Performance of the Banking Industry During the COVID-19 Crisis Bhadrappa Haralayya, Amit Mishra, Mahesh Singh and Iskandar Muda 16. An Analysis of Commercial Bank Customers’ Intentions to Utilize Online Banking Services to Identify its Influencing Elements Veer P. Gangwar, Mahesh Singh, Amit Mishra and Iskandar Muda 17. Credit Risk Assessment in Banking Industry Using Optimization Based ML Algorithm Manoj Kumar Rao, Bhadrappa Haralayya, Amit Mishra and Iskandar Muda 18. Analysis of the Integration of Digital Marketing and the Business Strategy of the Organization 98 Sunil Kumar Vohra, Bhadrappa Haralayya, Veer P. Gangwar and Iskandar Muda 19. Green HR Techniques: A Sustainable Strategy to Boost Employee Engagement Navaneetha Krishnan Rajagopal, L. Anitha, Pooja Nagpal and G. Jitendra 20. Work Satisfaction and Green HRM Mediate the Effect of Corporate Ecological Culture on Employee Performance B. Sakthimala and G. Deepalakshmi 21. Analysis on the Impact of Mediating role of Human Capital on the HR Management Practices Brijendra Singh Yadav, Bhadrappa Haralayya, Vikas Kumar and Iskandar Muda 22. Impact of Financial Management Practices on SMEs Profitability with Moderating Role of Agency Cost Raseem Abdul Khader P., Nawal Mohammed P. K., Vishnuprasad T. and P. Nissar 23. Human Resource Development Equity: A Serious Awareness for Businesses V. Vidya Chellam, S. Praveenkumar, Amit Dutt and KVB Ganesh 24. A Statistical Analysis of the Effect of E-Commerce in the Banking Industry S. Praveenkumar, K. Madhavi, K. Kavita and P. Krishna Priya 25. Big Data-based System Enhancement for Corporate Financial Management and Decision-Making Naila Iqbal Qureshi, Abhay Arvind Bedekar, Ginni Nijhawan and Dinesh Chandra Pandey 26. Factors Determining the Efficiency in Indian Banking Sector—An Empirical Analysis N. Saranya Devi, R. Meenambigai, Namita Kaur, and Rupa Khanna 27. Adoption of Artificial Intelligence Technology for Effective Human Resource Management Anchal Pathak, Priyanka Tyagi, Bhavana Sharma and Rajesh Natarajan 28. Low-cost Technology Diffusion: How WhatsApp is used by Small Retailers Chakshu Mehta, Naveen Nandal, Parul dhaka and Nisha Nandal 29. Challenges of Green Marketing in the Indian Context 162 Parul Dhaka, Naveen Nandal, Neeraj Sehgal and Aarushi Kataria 30. Customer Perceived Value of Luxury Brands with a Perspective of Price Sensitivity and Aesthetics Ritika Malik, Swati Luthra and Naveen Nandal, Chakshu Mehta 31. Marketing Approach to Boost Contemporary Businesses’ Performance 177 Sunil Kumar Vohra, Manoj Kumar Rao and Manoj B Pandey 32. Factors Influencing Investor’s Wealth Management Behaviour in Delhi NCR Naveen Nandal, Chakshu Mehta, Aarushi Kataria and Shevata Singhal 33. Human Resource Development as a Component of Long-term HR Management Emphasizing Production Engineers Alex Khang and Anchal Pathak 34. Research on Organizational Behavior and Human Resource Management’s Policy Recommendations Sunil Kumar Vohra and Anchal Pathak 35. The Evolution of Human Resource Management through Digitalization Sunil Kumar Vohra and Anchal Pathak 36. Traffic Management and Decision Support System Based on the Internet of Things Alex Khang and Shashi Kant Gupta 37. Micro, Small, and Medium-sized Businesses’ Financial Management Evaluation During the COVID 19 Epidemic Prabhdeep Singh 38. Green Marketing and its Impact on Supply Chain Management in Industrial Markets Ashish Kumar Pandey 39. Metaverse Technology in HR and Evaluating its Impact on Balance Scorecard Metric Smita Singh, Anjali Saluja, Namrata Singh and Meenakshi Sharma 40. Enhancing a Commercial Bank’s Risk Management Framework as a Prerequisite for Reducing Financial Distress G. Nirmala, R. Monisha, Amandeep Nagpal and Dinesh Chandra Pandey 41. Study on the Effects of Credit Risk Management on Commercial Banks’ Financial Performance in India R. Monisha, Muhammed Shafi M. K., Navdeep Singh and Shruti Sharma 42. A Study of Consumer Buying Behaviour and Their Shopping Styles for Branded Apparels in NCR Naveen Nandal, Aarushi Kataria, Nisha Nandal and Anuradha 43. Research on the Effect of Talent Management on Employee Attrition and Retention Intentions Sugandha Agarwal, Mahesh Singh, Sunil Kumar Vohra and Shashi Kant Gupta 44. Implementation of Sustainable Human Resource Management Techniques to Encourage Employees’ Pro-environmental Behavior Padma Mahadevan, Juliet Gladies Jayasuria, Bala V. S. C and Mukund P. Singh 45. Sustainability in Organisations and the Role of Eco-friendly Human Resource Management Practices Shubhendu Shekher Shukla, Kolachina Srinivas, Lavanya L and Praveen Singh 46. Investigation on Influence of Sustainable Social and Environmental Practices on Financial Behavior of Banking Sector K. Bhavana Raj, J. P. Senthil Kumar, D. Saravanan and Priti Sharma 47. Influence of Globalization of SMEs on Digitalization: The Moderating Effect of Marketing and Entrepreneurial Behavior Niyati Joshi, Padma Mahadevan, M. V. Rama Prasad and Dinesh Chandra Pandey 48. Sales Promotion, Advertising and Product Appeal: Effects on Customer Impulsive Buying Behavior Alden O. Obuyes, Rayan C. Soriano, Mark Justine P. Vicera, Rock Bryan B. Matias and Cresilda M. Bragas 49. The Effect Between ServQual, Trust, and Leadership Toward Inpatient’s Satisfaction at Lawang Municipal’s CMC Bambang Sugiyono Agus Purwono, Mochammad Jasin, Imanuel Teguh Harisantoso and M. Fahim Tharaba, Ali Nasith 50. Stock Accuracy Analysis in Warehouse: A Daily Cycle Calculation Based on ABC Method Resista Vikaliana, Eric Hermawan, Rifan Indra Setiawan and Irwansyah 51. 365 Days of Business 2 Business (B2b) Marketing Turnaround: A Fact Driven, Bullet Proof Showcase Guide Radhika Bajaj, Pankaj Pethe, Shweta Pethe and Amit Sahu 52. Study of Determinants of Follow-on Round in SaaS Subsectors: Venture Capitalist’s Outlook Kavita Ingale, Babasaheb Jadhav, Paridhi Singhania and Manisha Paliwal 53. Sustainable and Technology-Driven Solutions for Overcoming the Impact of Energy Consumption and Pollution on Consumer’s Health Renuka Deshmukh, Babasaheb Jadhav, Pragati Hiwarkar and Sangjukta Halder 54. Study of Prospects of Pre- and Post-Pandemic Transnational Mergers and Acquisitions in India Babasaheb Jadhav, Nilesh Limbore, Dhanashri Havale and Ashish Kulkarni 55. Transitions and Developments in Indian Aviation Industry (2022) Ravi Phadke, Babasaheb Jadhav, Sonali Dharmadhikari and Ameya Lonkar 56. Agro Tourism: An Opportunity to Doubling Farmer’s Income Dhanashri Havale, Babasaheb Jadhav, Sphurti Birajdar and Hrishikesh Kokate 57. Study of Impact of Employer Branding on Employee Attraction and Retention in the Education Sector Sphurti Birajdar, Dhanashri Havale, Babasaheb Jadhav and Komal Singh 58. Market Growth and the Impact of IoT: the Moderating Effect of an Entrepreneurial Performance V. J. Chakravarthy, Anitha Christy Angelin P., Rajalakshmi R. and K. Vimala