Muhammad Asif is PhD in HRM and he is Associate Professor at Mohammad Ali Jinnah University, Karachi, Pakistan. Zahid Hussain currently in his postgraduate degree in Marketing from Khadim Hussain Shah Institute of Technology, Karachi, Pakistan (KASBIT). He has done several research publications, conference papers and book chapters related Marketing, Food Marketing, Metaverse Marketing, Customer Satisfaction and Artificial Intelligence in marketing related fields in different impact factor journals at national and international level. Hind Hammouch is a researcher with a PhD in economics and management, working as professor at Institute for Training in ICT Offshoring and Audiovisual Professions. Also, honorary Professor in Faculty of Legal, Economic, and Social Sciences (Fez). Specializing in sustainability, sustainable development, CSR (corporate social responsibility) and management control. Extensive experience in empirical research, quantitative analysis and the development of frameworks for integrating sustainability into organizational practices. Proven record of accomplishment in publishing research results and contributing to the advancement of knowledge in sustainability and management control and many more.