Dr. Abdelrehim Awad is an Associate Professor of Business Administration at the University of Bisha, Saudi Arabia, with extensive academic, research, and administrative experience. His work spans marketing, digital transformation, artificial intelligence applications, supply chain innovation, and customer knowledge management. Dr. Awad has published widely in leading Scopus and Web of Science indexed journals and serves on several editorial boards and review committees. He is also Vice President of the Innovation and Entrepreneurship Center and Coordinator of the Master’s Program for Accreditation at the College of Business. His research and teaching portfolio covers marketing strategy, digital marketing, analytics, and organizational development, supported by diverse professional training and contributions to international conferences. Dhafer Alahmari Assistant professor, Academic–practitioner in public procurement and supply chain management; leads procurement transformation initiatives and supervises theses; also serves as a logistics consultant. Dr. Dhafer collaborates extensively with regional and international scholars and plays an active role in advancing high-impact research across domains related to artificial intelligence, strategic management, and operational excellence. His commitment to academic rigor and thought leadership is reflected in his contributions to peer-reviewed publications, editorial activities, and academic development initiatives, reinforcing his reputation as a leading voice in technology-enabled business research.