MARCIA GODDARD, PhD, is a neuroscientist, psychologist, and founder of boutique consulting firm Brain Matters. Her company focuses on building sustainable high-performance environments for clients. Marcia has a PhD in neuroscience, with a focus on brain-behavior relationships behind neurodiversity. She left academia to apply scientific insights directly to business challenges. Over the past decade, she has studied high performance in large global organizations and Formula One teams, helping them create environments that optimize team dynamics, culture, and leadership.