Academic Research in Business and the Social Sciences: A Guidebook for Early Career Researchers

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George P. Moschis

Academic Research in Business and the Social Sciences

A Guidebook for Early Career Researchers

George P. Moschis

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Hardback

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English

Springer International Publishing AG
07 June 2024

Education; Study & learning skills: general; Management & management techniques

This book provides doctoral students, junior faculty and early-career researchers with guidelines, resources and strategies for performing and publishing academic research successfully. It helps increase the productivity of researchers by showing efficient and effective ways to increase research output and publication probability, ranging from manuscript preparation and positioning to working with co-authors and journal reviewers. The author uses research findings, anecdotal evidence and illustrations from his academic career to support his views on strategies and tactics that are required of scholars in order to succeed.

By: George P. Moschis
Imprint: Springer International Publishing AG
Country of Publication: Switzerland
Edition: 2024 ed.
Dimensions: Height: 235mm, Width: 155mm,
ISBN: 9783031565472
ISBN 10: 3031565479
Pages: 374
Publication Date: 07 June 2024
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

George P. Moschis is Professor of Marketing Emeritus at Georgia State University (USA); and Professor of Management at Mahidol University in Bangkok, Thailand. He is an internationally-known authority on consumer topics relevant to people at different stages in life, from children and adolescents to elderly. Professor Moschis established and directed for 33 yeas the globally-known Center for Mature Consumer Studies, has been studying consumers for five decades and has published large numbers of articles and books about their behaviors at various life stages and over the entire life course. Dr. Moschis is among the world’s most frequently cited researchers.