Absolute Essentials of Strategic Management

Barry Witcher

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Paperback

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English

Routledge
30 September 2021

Business strategy; Management & management techniques

Series: Absolute Essentials of Business and Economics

Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.

The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.

This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.

By: Barry Witcher
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 453g
ISBN: 9781032177458
ISBN 10: 1032177454
Series: Absolute Essentials of Business and Economics
Pages: 120
Publication Date: 30 September 2021
Audience: College/higher education , Professional and scholarly , Further / Higher Education , A / AS level
Format: Paperback
Publisher's Status: Active

Barry J. Witcher is Emeritus Reader of Strategic Management at the Norwich Business School, University of East Anglia. He has taught at Strathclyde University and Durham University and published in many of the world’s leading management journals.

Reviews for Absolute Essentials of Strategic Management

Absolute Essentials of Strategic Management is an absolute essential for students on a range of business and management courses and practicing managers interested in the seminal and classical works that have shaped strategic management. Its concise and engaging style makes it the ultimate companion for learned colleagues from neighbouring disciplines also curious about this dynamic and all-embracing field of study and application. Dr Vinh Sum Chau, Senior Lecturer in Strategy, Kent Business School,University of Kent