Vincent Barabba is the Co-founder and Chairman Market Insight Corporation (Scottsdale, AZ, USA) which created MyProductAdvisor.com --- a consumer-facing web site designed to provide shoppers with unbiased customized automotive product recommendations. He retired in 2003 as the General Manager of Corporate Strategy and Knowledge Development at the General Motors Corporation where he played a critical role in the development of OnStar. He was a member of the first California Citizens Redistricting Commission, he twice served as Director of the U.S. Bureau of the Census, and was President of the American Statistical Association, and was inducted into the Market Research Council Hall of Fame. He is the co-author of Wise Decision Making (2017 Amazon Books), Business Strategies for a Messy World (2013 Palgrave Macmillan), Hearing the Voice of the Market (1991 Harvard Business School Press), and The 1980 Census: Policy Making Amid Turbulence (1983 Lexington Books). Mr. Barabba also authored The Decision Loom (2011 Triarchy Press), Surviving Transformation (2004 Oxford University Press) and Meeting of the Minds (1995 Harvard Business School Press).