A Search for Competitive Advantage

Case Studies in Industrial History

John F. Wilson (Northumbria University, UK), Ian Jones (Northumbria University), Steven Toms (University of Leeds, UK)

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English

Routledge
29 September 2025

Industrialisation & industrial history

Series: Routledge Focus on Industrial History

This shortform book presents key peer-reviewed research selected by expert series editors and contextualised by new analysis from each author on how British industrial firms achieved a competitive advantage.

With contributions on industrial cartelisation, organisational structure, the quality of British management, marketing and trade marks, labour relations, and technological innovation, this volume provides an array of fascinating insights into industrial history.

Of interest to business and economic historians, this shortform book also provides analysis and illustrative case-studies that will be valuable reading across the social sciences.

Edited by: John F. Wilson (Northumbria University UK), Ian Jones (Northumbria University), Steven Toms (University of Leeds, UK)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
Weight: 190g
ISBN: 9781032054599
ISBN 10: 103205459X
Series: Routledge Focus on Industrial History
Pages: 94
Publication Date: 29 September 2025
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Introduction John F. Wilson, Ian Jones, and Steven Toms 1. The origins of competitive advantage in the marketing of branded packaged consumer goods: Colman’s and Reckitt’s in early Victorian Britain Roy Church and Christine Clark 2. The cartel in oregrounds iron: trading relationships in the raw material for steel Peter King Oregrounds iron: Afterword Peter King 3. ‘Made in Britain’? National trade marks and merchandise marks: the British experiences from the late nineteenth century to the 1920s David M. Higgins Made in Britain: A retrospective analysis David M. Higgins Index

John F. Wilson is Pro Vice-Chancellor (Business and Law) at Northumbria University at Newcastle. Steven Toms spent fifteen years in senior management at Nottingham University as head of the undergraduate programme, chair of teaching committee and research director before becoming Head of York Management School in 2004. Ian Jones is a Senior Research Assistant at Newcastle Business School, Northumbria University.