A Practical Guide to Planning for E-Business Success

""Most e-business books today are high on concept and low on usefulness…If you're looking for something more practical, Anita Cassidy has written it - a utilitarian guide that can help you through the entire process, from planning through execution."" - Bob Lewis, InfoWorld Columnist, Author, and Consultant ""E-Commerce as we know it today is a ripple on the water of a coming tidal wave of change. Anita's book gives a clear view of how businesses can walk with confidence into this sea of change."" - Betty J. Juntune, President and CEO, Beacon Consulting Group, Inc. ""Insightful, innovative, and thought provoking…Anita Cassidy possesses a unique combination of competence, excellence, and experience that makes her the perfect choice to move your organization online."" - Steven P. Haas, Enterprise Development, KDG Interactive ""Simply stated…this methodology works. Cassidy has done a great job making it practical for everyone to understand."" - Keith Guggenberger, COO, Starkey Laboratories, Inc. ""Anita Cassidy brings a clear head to the dot.com market hangover…The book outlines both a vision and a road map for integration that will greatly benefit managers in all areas of product, distribution, and technology development."" - Scott Peterson, Managing Director, Treasury Management Services, SunTrust Bank ""…a must read for anyone involved in the effort to e-nable their company…takes the complexity out of the transformation process and enables companies to move forward with their Internet strategies and projects with confidence…emphasis on up-front planning and integrating e-commerce initiatives with business goals and objectives provides the solid foundation for successfully e-enabling the enterprise."" - Cheryl Nordby, CEO, Consulting Matters Promo Copy