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A Practical Guide to Planning for E-Business Success

How to E-enable Your Enterprise

Anita Cassidy (Strategic Computing Directions, Prior Lake, Minnesota, USA)



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CRC Press Inc
29 August 2001
News of the Web's demise has been greatly exaggerated. The Internet continues to impact our lives and how we do business. It has the power to transform entire industries and create new ones, challenge industry leaders, and enable businesses in entirely new ways. The question is no longer will you participate in the Internet revolution, but when and how. Rather than talking Internet hype, A Practical Guide to Planning for E-Business Success shows you how to do it - and do it right - from beginning to end. The only thing worse than no e-business presence is a bad e-business presence. Well-known authority Anita Cassidy explores using Internet technology to redefine and enable your business in entirely new ways. She provides a step-by-step process for developing and implementing a solid e-business strategy. She gives you examples, checklists, FAQs, and templates that help you begin and steer you in the right direction. Research shows that despite the bust e-commerce is booming. Most companies have an Internet presence whether it merely provides marketing information about the company or is a full service Web site. After the initial rush to get an Internet presence, you must consider how you can shift to true e-business. A Practical Guide to Planning for E-Business Success shows you how to use this powerful technology to provide your organization with a competitive advantage.
By:   Anita Cassidy (Strategic Computing Directions Prior Lake Minnesota USA)
Imprint:   CRC Press Inc
Country of Publication:   United States
Dimensions:   Height: 235mm,  Width: 156mm,  Spine: 19mm
Weight:   476g
ISBN:   9781574443042
ISBN 10:   1574443046
Pages:   256
Publication Date:   29 August 2001
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Introduction to E-Business Technology Revolution E-Business Overview Business Trends Business Application Trends Technology Trends Barrier to E-Business Lessons Learned Importance of Planning Key Points to Remember E-Business Planning Overview Planning Principles Strategy Definition Methodology Overview Key Points to Remember Phase 1 - Begin Obtain Support Purpose Identify Team Planning Process Communication Plan Announce Key Points to Remember Phase 2 - Diagnose Trends Current Situation Situation Analysis Stakeholders Stakeholder Processes Industry Analysis Value Chain Business Analysis Key Points to Remember Phase 3 - Develop Value Proposition Value Delivery Proposition Strategy Metrics Key Points to Remember Phase 4 - Define Opportunities Competitive Situation Priorities Key Points to Remember Phase 5 - Determine Application Architecture Impact Technical Architecture Impact Business Process Impact Information Systems Process Impact People/Organization Impact Cost/Benefit Analysis Roadmap Approval Key Points to Remember Phase 6 - Design Look and Feel Navigation Screens Applications Security Key Points to Remember Phase 7 - Deliver Develop Test Train Implement Promote Key Points to Remember Phase 8 - Discuss Obtain Feedback Analyze Determine Action Key Points to Remember Summary Methodology Overview Success Criteria Benefits Key Points to Remember Appendices A. Key Questions to Ask for E-Business B. Sample Table of for an E-Business Plan

Reviews for A Practical Guide to Planning for E-Business Success: How to E-enable Your Enterprise

Most e-business books today are high on concept and low on usefulness...If you're looking for something more practical, Anita Cassidy has written it - a utilitarian guide that can help you through the entire process, from planning through execution. - Bob Lewis, InfoWorld Columnist, Author, and Consultant E-Commerce as we know it today is a ripple on the water of a coming tidal wave of change. Anita's book gives a clear view of how businesses can walk with confidence into this sea of change. - Betty J. Juntune, President and CEO, Beacon Consulting Group, Inc. Insightful, innovative, and thought provoking...Anita Cassidy possesses a unique combination of competence, excellence, and experience that makes her the perfect choice to move your organization online. - Steven P. Haas, Enterprise Development, KDG Interactive Simply stated...this methodology works. Cassidy has done a great job making it practical for everyone to understand. - Keith Guggenberger, COO, Starkey Laboratories, Inc. Anita Cassidy brings a clear head to the market hangover...The book outlines both a vision and a road map for integration that will greatly benefit managers in all areas of product, distribution, and technology development. - Scott Peterson, Managing Director, Treasury Management Services, SunTrust Bank ...a must read for anyone involved in the effort to e-nable their company...takes the complexity out of the transformation process and enables companies to move forward with their Internet strategies and projects with confidence...emphasis on up-front planning and integrating e-commerce initiatives with business goals and objectives provides the solid foundation for successfully e-enabling the enterprise. - Cheryl Nordby, CEO, Consulting Matters Promo Copy

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