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A Practical Guide to Negotiation: Create Winning Agreements

Gavin Presman

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Icon Books Ltd
07 January 2019
Business negotiation
'It's great that Gavin's insightful teaching is finally available to all.' Bruce Daisley, VP Europe, Twitter.

Think negotiation is a boardroom battlefield? Think again.

We all need to negotiate in our professional and personal lives, but negotiation doesn't have to be a fight to get what you want. In fact, you'll create better deals and better relationships through collaboration.

In A Practical Guide to Negotiation, Gavin Presman shares his ethical and mutually beneficial approach, showing you how to prepare for and engage in every negotiation to achieve better results for yourself and others - whether you're drawing up a contract with a new client, buying a house or, often the trickiest of all, settling family disagreements.

With step-by-step guidance, illustrative examples and checklists to refer back to, this is a practical and empowering guide that will improve the negotiating skills of any reader, enhancing personal and professional relationships in the process.
By:   Gavin Presman
Imprint:   Icon Books Ltd
Country of Publication:   United Kingdom
Dimensions:   Height: 168mm,  Width: 118mm, 
ISBN:   9781785783869
ISBN 10:   1785783866
Series:   Practical Guide Series
Pages:   240
Publication Date:   07 January 2019
Audience:   General/trade ,  Professional and scholarly ,  ELT Advanced ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Gavin Presman delivers negotiation, sales and influence training with his company, Inspire, and at the How To Academy in London. He is a master practitioner of NLP, the European lead trainer for Microsoft's Catalyst programme, and the chair of governors at Eden Primary - a free school he helped found.

Reviews for A Practical Guide to Negotiation: Create Winning Agreements

`I recommend that everyone in my team reads this book; if you want your teams to be more successful, I suggest you recommend that they read it too.' - Naren Patel, CEO, Primesight `Gavin's book is transformational because it provides the solid steps needed for effective negotiation in a simple format that allows people to use it.' - Steven Fine, Master Practitioner, Lumina Learning `An honest, practical and enjoyable guide to the art of negotiation. I would recommend A Practical Guide to Negotiation to any salesperson, buyer or manager in any field.' - Mike Morton, Leadership and Influence Trainer `A brilliantly stimulating reminder of how a handful of simple techniques can transform what we achieve when properly prepared. Gavin has created the go-to book for everyone.' - Bruce Daisley, VP Europe, Twitter `Gavin's is a special gift. If this is your first exposure to his talent, you are in for a treat.' - Marc Nohr, CEO, Fold7, former FT Columnist and Founder of Kitcatt Nohr `I particularly like the practical advice and step-by-step guides to applying this strategy in all areas of your life where you need to seek agreement. If there is one book about negotiation I can thoroughly recommend you have on your shelf, it's this one.' - Kathleen Saxton, Founder and CEO, The Lighthouse Company


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