A Different Way

Atul S Thakkar, Carol P Cornwell

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Paperback

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English

Covenant Books
27 June 2025

Decision theory: general; Education; Management: leadership & motivation

Summary
Details

This brief book shares personal details of how three entrepreneurs created a humanity, values-based, and financially successful company. It was 1984, an exciting time in the newly born personal computing or networking industry. Nearly thirty years before the conscious capitalism movement began, and a decade or more before corporate social responsibility was a topic in boardrooms, the authors established Attronica Computers, Inc. Their belief was that financial and economic success would come from following moral or ethical, legal, and humanity-oriented business principles, while serving customers to achieve the same results for them.

What you will learn from this book is that value-driven profitability comes from many opportunities in everyday business life. You will see them when you look at and hear the people around you: your employees, your customers. This book is written in quick-to-read, conversational format, with thoughtful discussion questions at the end of each chapter.

By: Atul S Thakkar, Carol P Cornwell
Imprint: Covenant Books
Dimensions: Height: 229mm, Width: 152mm, Spine: 3mm
Weight: 95g
ISBN: 9798894857428
Pages: 62
Publication Date: 27 June 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active