David Blanke is professor of history and chair at Texas A&M University—Corpus Christi. David Steigerwald is professor o f history at The Ohio State University
Undergraduates and nonacademics should have no trouble making sense of the arguments. . . .Most of the essays explain how consumers acted through goods to improve their lives and make sense of the world. * Journal of American History * This wide-ranging collection of original, highly readable, and historically precise studies of American encounters with goods and media offers us fresh ways of understanding consumer agency in 20th-century America. -- Gary Cross, distinguished professor of modern history, Pennsylvania State University This collection points us toward the next generation of scholarship in American consumer history. By drawing from a diverse array of approaches-in particular, intellectual history, the history of emotions, borderlands studies, cultural studies, and global history-this volume shows the prospects for consumer history as a way of both advancing unique perspectives and synthesizing and consolidating emerging approaches. By highlighting the issue and the problem of agency the contributors to this volume have offered a wide-ranging meditation on the meaning of consumption in history. -- Lawrence B. Glickman, University of South Carolina