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A Conceptual Study on Prospects of Retail Marketing

Dilip Bhika

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English
Shri Jagdishprasad Jhabarmal Tibarewala University
02 July 2022
1.1 INTRODUCTION

This topic is opened with an overview of Retailing, Retail Marketing, and Retailers

with distribution channels. Retailing has its traces in past centuries but its systematic study

is necessitated in recent years due to the changes in the elements of retailing. With this

regards Retail Marketing Mix, Direct Marketing, The Wheel of Retailing, Level of

Services and Micromarketing in Retailing, Rural Retailing, and Importance of HRM in

Retailing can be categorized. The success or failure of retailers is largely dependent on their

marketing efficiency and ability of understanding and serve the needs of the consumers.

By:  
Imprint:   Shri Jagdishprasad Jhabarmal Tibarewala University
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 9mm
Weight:   225g
ISBN:   9785220034301
ISBN 10:   5220034308
Pages:   160
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Unknown

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