50 Business Classics: Your shortcut to the most important ideas on innovation, management, and strategy...

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Tom Butler-Bowdon

50 Business Classics

Your shortcut to the most important ideas on innovation, management, and strategy

Tom Butler-Bowdon

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English

Hachette Australia
10 April 2018

Economics & Business; Business & management

What do great enterprises have in common? What sort of person starts them? A single idea can help you find the next big thing, but it takes time to trawl through hundreds of business books to find inspiration.

With insightful commentaries on the landmark writings of old and new, 50 Business Classics presents the great entrepreneur stories, the best management thinking and the proven ideas on strategy, innovation and marketing - in one volume.

50 Business Classics presents the key ideas from classic texts such as My Years with General Motors and Michael Gerber's The E-Myth Revisited to contemporary business lessons from the rise of tech giants like Google, Apple and Amazon. It contains revealing biographies of luminaries like Steve Jobs and Warren Buffett, as well as lesser-known stories including creation of publishing giant Penguin and Chinese behemoth Alibaba.

Here you'll find the texts and ideas that matter in:

Entrepreneurship

Leadership

Management

Strategy

Business history

Personal development

Technology and innovation

Summarising the smartest thinking for today's professional success, 50 Business Classics provides inspiration and insights for entrepreneurs, executives and students of business and management alike.

By: Tom Butler-Bowdon
Imprint: Hachette Australia
Country of Publication: United Kingdom
Dimensions: Height: 134mm, Width: 212mm, Spine: 32mm
Weight: 404g
ISBN: 9781857886757
ISBN 10: 1857886755
Pages: 400
Publication Date: 10 April 2018
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Tom Butler-Bowdon is recognised as an expert on personal development literature. His 50 Classics series has been hailed as the definitive guide to the literature of possibility, and has won numerous awards including the Benjamin Franklin Self-Help Award and Foreword Magazine's Book of the Year Award. A graduate of the London School of Economics and the University of Sydney, he lives and works in both the Oxford, UK and Australia. www.butler-bowdon.com

Reviews for 50 Business Classics: Your shortcut to the most important ideas on innovation, management, and strategy

A tremendous resource. -- Stephen R Covey, author of 'The 7 Habits of Highly Effective People', on '50 Self-Help Classics' Become acquainted with a dazzling array of the key works in psychological literature almost overnight. -- Dr Raj Persaud, Gresham Professor for Public Understanding of Psychiatry, on '50 Psychology Classics' About as good an introduction to the broad range of modern economic writing as one is likely to find. -- Professor James K. Galbraith on '50 Economics CLassics' Something of a modern classic in its own right. * E&T magazine on 50 Economics Classics * PRAISE FOR THE 50 CLASSICS SERIES -- :