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101 Ways to Win an Election

Mark Pack Edward Maxfield



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01 December 2016
Politics & government; Political campaigning & advertising
In politics, there are no prizes for second place. Packed with advice and practical examples, this new, fully updated edition of the classic political guide reveals the insider secrets and skills you need to make sure you're a winner on election day. In 101 bite-sized chapters, seasoned campaign professionals Mark Pack and Edward Maxfield share successful tactics from around the globe to help steer you on the course to power. Learn how to pass the three-seconds test; don't wear a helmet when crushing cars with a tank; and never, ever, forget the law of the left nostril. Heed these lessons and win that election.
By:   Mark Pack, Edward Maxfield
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 138mm, 
ISBN:   9781785900914
ISBN 10:   1785900919
Pages:   336
Publication Date:   01 December 2016
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Mark Pack ran the Liberal Democrats' internet operation in the 2001 and 2005 general elections and is co-author of the party's handbook for general election agents. He is Associate Director at the consulting firm Blue Rubicon.; Edward Maxfield has almost twenty years' experience in political communication and lobbying. He has worked as a campaigner in the charity sector and was a member of the Liberal Democrats' national campaigns department.

Reviews for 101 Ways to Win an Election

The book is broken up into short and sweet chapters, which makes it easier to digest and use as a reference guide... - Liberator; A rattling good read. - Tribune

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