Mark Pack ran the Liberal Democrats' internet operation in the 2001 and 2005 general elections and is co-author of the party's handbook for general election agents. He is Associate Director at the consulting firm Blue Rubicon.; Edward Maxfield has almost twenty years' experience in political communication and lobbying. He has worked as a campaigner in the charity sector and was a member of the Liberal Democrats' national campaigns department.
The book is broken up into short and sweet chapters, which makes it easier to digest and use as a reference guide... - Liberator; A rattling good read. - Tribune