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The New Chardonnay

Heather Cabot

$55

Hardback

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English
Crown Publishing Group, Division of Random House Inc
11 August 2020
A fascinating journey into the booming business of legal cannabis- the first deeply reported story of how marijuana shed its stigma and came to be embraced by new and unlikely enthusiasts, from ""Chardonnay Moms,"" to health and wellness fanatics, to aging baby boomers.

""The inside scoop on how marijuana landed on Main Street . . . and why it's coming soon to a city near you.""-Katie Couric

From gleaming dispensaries stocked with elegantly wrapped edibles to the array of CBD lotions and oils for sale at your local drugstore to tastemaker Martha Stewart cooking up marijuana munchies on prime-time television, one thing is clear- Pot has fully shed its stoner image.

In this deeply reported journey into the new world of legal cannabis, award-winningreporter Heather Cabot takes readers on the road with Snoop Dogg and his business partner Ted Chung as they roll out the star's own brand of bud; to California wine country, where chefs and vintners are ushering in a new age of elevated dining; on wild adventures with marijuana mogul Beth Stavola, for whom fending off shady characters is just another day at the office; and to rural Canada to meet the Willy Wonka of Weed.

Drawing on exclusive interviews with some of the biggest names in the world of cannabis, Cabot's book explores the confluence of social, economic, and political forces that have brought marijuana into the mainstream. Among them, outrage over the racial injustice of U.S. drug laws, the booming self-care industry catering to stressed-out professionals and busy parents in search of better sleep and more sex, seniors clamoring for natural alternatives to opioids to manage their aches and pains, and tens of millions of investor dollars fueling a frenetic ""green rush"" mentality.

The story of an astonishing rebranding,The New Chardonnayexplores how a plant that was once the subject of multimillion-dollar public service announcements came to spark new culinary trends; inspire new uses for health, beauty, and wellness; and generate hundreds of thousands of jobs and untold tax revenue-all while remaining federally illegal in America.
By:  
Imprint:   Crown Publishing Group, Division of Random House Inc
Country of Publication:   United States
Dimensions:   Height: 235mm,  Width: 156mm,  Spine: 18mm
Weight:   527g
ISBN:   9781984826244
ISBN 10:   1984826247
Pages:   288
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Heather Cabot is an award-winning journalist and serves on the alumni board of Columbia University's Graduate School of Journalism. A former ABC News correspondent and anchor and former digital lifestyle editor for Yahoo!, Cabot has appeared on Good Morning America, Today, CNN, MSNBC, Fox News, and dozens of local TV and radio stations. She is a contributor to Forbes and is the co-author of the acclaimed book Geek Girl Rising.

Reviews for The New Chardonnay

Heather Cabot's book about cannabis is packed with entertaining stories starring fantastic, Hollywood-ready characters. It happens to center on marijuana, but it's also about capitalism, politics, and psychology. In short, this book is good shit. -A. J. Jacobs, New York Times bestselling author of The Year of Living Biblically The New Chardonnay reads more like a novel than investigative journalism as Cabot presents the fascinating tale of how cannabis went mainstream. From ruthless Las Vegas kingpins vying to open the first pot shops in the state to the senior citizens riding a cannabis shuttle to stock up on staple and THC tea parties for Bay Area mommies, this well-researched story of how the once 'evil weed' became a multibillion-dollar industry is a page-turner. -Lee Woodruff, New York Times bestselling author of Those We Love Most The New Chardonnay is the story of an astonishing rebranding. Through deep reporting and engaging storytelling, Cabot narrates the history of how legal cannabis shed its unsavory stigma and blossomed into a booming legitimate industry. The ingenuity unleashed by the ambitious entrepreneurs you'll meet in these pages holds lessons for any entrepreneur or innovator looking for opportunities in uncharted territory. -Daymond John, star of ABC's Shark Tank and New York Times bestselling author of The Power of Broke, Rise and Grind, and Powershift I'm a two-time cancer survivor, and CBD and medical cannabis have been a big part of my healing. In The New Chardonnay, you'll meet the unlikely entrepreneurs who have worked tirelessly to bring this plant that heals so many out of the shadows. It's impossible not to be captivated while reading about the ups and downs, the triumphs and struggles, and the fascinating characters they encountered on their journey. -Ethan Zohn, winner of CBS's Survivor, health and wellness expert, and cannabis entrepreneur An intriguing, character-driven narrative about 'a complicated and controversial topic'. . . An entertaining story of the curious arc that brought the cannabis industry out of the shadows. -Kirkus Reviews Filled with thought-provoking interviews and a cast of characters including Snoop Dogg and his business partner Ted Chung . . . this fun and enlightening read accurately summarizes the forward momentum that the cannabis industry has enjoyed these past few years, and provides an in-depth look at the movement's influence on social justice, modern cultural norms, and politics. -Booklist


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