The Toyota Leaders

An Executive Guide

Masaaki Sato

$39.99

Hardback

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English

Vertical Inc.
16 December 2008

Business strategy

Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota Leaders- An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies.

- Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda.

- Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties.

- Discover why Toyota thinks giving back to Japan and the world is a smart idea.

- Learn how a national healthcare system is a good thing for business.

This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.

By: Masaaki Sato
Imprint: Vertical Inc.
Country of Publication: United States
Dimensions: Height: 209mm, Width: 139mm, Spine: 38mm
Weight: 511g
ISBN: 9781934287231
ISBN 10: 1934287237
Pages: 224
Publication Date: 16 December 2008
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Masaaki Sato simply has no peer when it comes to reporting on the Japanese auto industry, his prominence dating back to the 1980's when he was on the auto beat for Nikkei (the Japanese Wall Street Journal). Currently an executive at Nikkei Business Publications, he is the author of highly regarded histories including one on the early days of home video technology (i.e., VHS vs. Betamax) and that has been adapted to the big screen. His most recent book is The House of Toyota.

Reviews for The Toyota Leaders: An Executive Guide

Masaaki Sato's career as a business journalist enabled him to see firsthand much of the evolution... -Maryanne Keller, leading auto industry analyst -Masaaki Sato's career as a business journalist enabled him to see firsthand much of the evolution...--Maryanne Keller, leading auto industry analyst