To Sell Is Human: The Surprising Truth About Persuading, Convincing and Influencing Others

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Daniel H. Pink

To Sell Is Human

Name: To Sell Is Human
Price: 36.99 AUD
Availability: OutOfStock
ISBN: 9781922079794

The Surprising Truth About Persuading, Convincing and Influencing Others

Daniel H. Pink

$36.99

Paperback

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English

Text Publishing Company
30 January 2013

Psychology; Popular psychology

In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H.

Pink offers a fresh look at the art and science of persuasion.

Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students onthe value of an education. Entrepreneurs persuade funders, writers convince readers, coachescajole players. Parents convince their kids to clean. Spouses convince their partners to controlthe kids. And in astonishing numbers and with ferocious energy, we go online to sellourselves-on Facebook pages, Twitter accounts, and Match.com profiles.

Whether we're entrepreneurs, employees, parents or partners, we spend our days trying tomove others. We're all in sales now.

By: Daniel H. Pink
Imprint: Text Publishing Company
Country of Publication: Australia
Dimensions: Height: 234mm, Width: 153mm, Spine: 21mm
Weight: 334g
ISBN: 9781922079794
ISBN 10: 1922079790
Publication Date: 30 January 2013
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Reviews for To Sell Is Human: The Surprising Truth About Persuading, Convincing and Influencing Others

'Pink is rapidly acquiring international guru status.' * Financial Times * 'Pink's a gifted writer who turns even the heaviest scientific study into something digestible-and often amusing.' * New York Post * 'These lessons are worth repeating, and if more companies feel emboldened to follow Mr Pink's advice, then so much the better.' * Wall Street Journal on Drive * '...I found this book invaluable...Daniel Pink outlines the three new ABCs of selling in the book: Attunement, Buoyancy and Clarity, which I think are the key to any business surviving.' * Jon Page, Pages & Pages Bookshop * 'Whether To Sell is Human becomes your improve-by-touch-down airport read or a manual to keep in the desk drawer, you should become richer for your investment.' * Time Out *