Powerfully Likeable

A Woman's Guide to Effective Communication

Kate Mason

$36.99

Paperback

Forthcoming
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English

Penguin Random House Australia
09 September 2025

Self-help & personal development

A groundbreaking new roadmap for female success - how to be influential, respected and well-liked at work, at home and beyond - from a leading Australian business coach and communication expert.

Women the world over struggle to find a comfortable way to communicate with authority yet still be liked by a crowd. We grapple with being ambitious without seeming strident, giving direction without being too assertive, and holding our ground without upsetting the peace. We strategise before meetings, second-guess in bathroom stalls, text outfit options to our best friends, and try to anticipate every possible variable of our performance. This tricky business is what world champion debater and executive coach, Kate Mason, calls 'communicating while female' and frankly, it seems like it's impossible to get it right.

Until now. In Powerfully Likeable, Mason explains that being influential and well-liked is not an either/or proposition. Furthermore, she shows that to have it both ways, women don't have to imitate what men do; gaining respect doesn't mean having the loudest voice in the room or the firmest handshake. Instead, the key is to choose communication tools that amplify what makes you unique - whether that be warmth, humour, competitiveness or a love of data - and wield your power from a place of authenticity. From personal presentation style and negotiation to handling adversarial conversations and becoming your own best advocate, Mason offers a game-changing toolkit of strategies to choose from and make your own, including-

- Scripts

for owning your accomplishments instead of downplaying them and defending

your ideas without being defensive.

- How

to use clear logic, evidence and debate strategies to ask and answer clear

questions without appearing 'difficult'.

- Tips

for overcoming 'Imposing Syndrome' - the disease of playing small and not

taking up space - and channelling warmth as an alternative to deference in

conversation.

- How

to regulate your body language, voice and words to find your true

communicative power.

A paradigm-shifting guide to dismantling and thinking beyond communication stereotypes, Powerfully Likeable will help you unleash your creative power and energy and embark on a journey of success on your own terms.

By: Kate Mason
Imprint: Penguin Random House Australia
Country of Publication: Australia
Dimensions: Height: 1mm, Width: 1mm,
Weight: 1g
ISBN: 9781761350054
ISBN 10: 1761350056
Pages: 320
Publication Date: 09 September 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

Kate Mason, PhD is a communications expert and world-champion debater who has spent her career working with founders and executives from tech startups to major global brands all over the world. She coaches executives on actionable skills to become the leaders they wish to be, and to amplify their voice, reach and impact at work. Kate lives in Sydney, Australia.