As well as a successful career in television production, Shed has forged a highly innovative merchandising empire - creating and selling over one million novelty gifts, executive toys, best-selling adult sweets, books and greeting cards. He's even launched his own currency called 'The Ego'! Shed has also won 'Gift Of The Year' twice for two of his creations - a range of birthday candles that spelt 'You're Old' and the hugely popular 'Sound Machine'. He has gained worldwide fame as the bestselling author of 'What Every Man Thinks About Apart From Sex', a 200 page book that is completely blank inside. This title reached the top fifty of the Amazon chart.