A Crowdfunders Strategy Guide

Build a Better Business by Building Community

Jamey Stegmaier

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Paperback

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English

Berrett-Koehler
14 September 2015

Business strategy; Budgeting & financial management

More Than Money

Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first.

This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important ""nuts and bolts"" elements of a successful crowdfunding project.

But Stegmaier emphasizes that the benefits of crowdfunding are much more about the ""crowd"" than the ""funding."" He shows that if you treat your backers as people, not pocketbooks-communicate regularly and transparently with them, ask their opinions, attend to their needs-they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.

By: Jamey Stegmaier
Imprint: Berrett-Koehler
Country of Publication: United States
Dimensions: Height: 85mm, Width: 54mm, Spine: 6mm
Weight: 1g
ISBN: 9781626564084
ISBN 10: 1626564086
Pages: 216
Publication Date: 14 September 2015
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Jamey Stegmaier is president and cofounder of Stonemaier Games and has been designing board games for most of his life. He is also a writer and blogger. He lives in St. Louis with his cats, Biddy and Walter.

Reviews for A Crowdfunders Strategy Guide: Build a Better Business by Building Community

Even after twenty successful crowdfunding projects and over $1,500,000 raised, I turn to Jamey if I have questions. He knows his stuff. Michael Mindes, founder and CEO, Tasty Minstrel Games A crowdfunding campaign gives an entrepreneur the opportunity for a very public success or a very public failure. Jamey Stegmaier reveals his proven playbook for success. Clifford Holekamp, Senior Lecturer in Entrepreneurship, Washington University in St. Louis You would be hard-pressed to find anyone who has contributed more to creating a formula for a successful tabletop Kickstarter campaign than Jamey Stegmaier. James Mathe, President, Minion Games