Be Your Own Brand

Achieve More of What You Want by Being More of Who You Are

David McNally, Karl Speak

$45

Paperback

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English

Berrett-Koehler
01 January 2018

Advice on careers & achieving success

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.

McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life-particularly the one with your employer-and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships.

McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life-particularly the one with your employer-and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.

By: David McNally, Karl Speak
Imprint: Berrett-Koehler
Country of Publication: United States
Edition: 2nd edition
Dimensions: Height: 215mm, Width: 140mm, Spine: 13mm
Weight: 234g
ISBN: 9781605098104
ISBN 10: 1605098108
Pages: 168
Publication Date: 01 January 2018
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

David McNally is a best selling author, an internationally acclaimed speaker, and an award-winning film producer. He is the author of the bestselling Even Eagles Need a Push- Learning to Soar in a Changing World and The Eagle's Secret- Success Strategies for Thriving at Work and in Life. He has spoken before such organizations as Merrill Lynch, The Washington Post, Unisys, Dun & Bradstreet, Honeywell, American Express Financial, State Farm Insurance, and Amway. Karl D. Speak is president of Beyond Marketing Thought, a global brand management consulting firm. In addition to his many consulting assignments, his Executive Branding Workshops™, seminars, and keynotes help take the mystique out of brand management issues for audiences representing every size, scale, and type of business. He writes regularly for magazines ranging from Design Management Journal to the Journal of Health Care Marketing. He has taught in MBA programs from the University of Minnesota to London's renowned University of Westminster. His client list includes industry leaders like Target Corporation, Wall Street Journal, Stanley Tool Works, Skandia, Pillsbury, FedEx, US Bancorp Piper Jaffray, Sony, American Express, Cargill, Sara Lee, 3M, Honeywell.

Reviews for Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are

Squarely delivers where other books have left off by creating a genuine self-understanding and a strong picture of the person you are and want to become to create real sustainable personal change. --Stephen Weiss, Former President EDMC Online Higher Education and Former President and COO Capella Education Company A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships. --Perry Cantarutti, Senior Vice President, Europe, Middle East, Africa, Delta Air Lines Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational brand development tremendously. --Taras K. Rebet, President, West Europe, Otto Bock HealthCare GmbH From this book you'll experience deep introspection and discover your own brand which will surely ignite personal and professional growth. --Heather Backstrom, Employee Development Manager, Moog, Inc. - Aircraft Group

ONLY $9.90 DELIVERY INFO

Be Your Own Brand

Achieve More of What You Want by Being More of Who You Are

David McNally, Karl Speak

$45

Paperback

Reviews for Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are

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