Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content

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Mark Levy

Accidental Genius

Using Writing to Generate Your Best Ideas, Insight, and Content

Mark Levy

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English

Berrett-Koehler
01 January 2018

Psychology; Management & management techniques; Business communication & presentation; Office & workplace

""Mark Levy teaches readers a wonderful mental technology, freewriting, that helps you dive deep into your unconscious to discover treasures.""-B. J. Bueno, coauthor of The Power of Cult Branding

When it comes to creating ideas, we hold ourselves back. That's because inside each of us is an internal editor whose job is to forever polish our thoughts so we sound smart and in control and so we fit into society.

But what happens when we encounter problems where such conventional thinking fails us? How do we get unstuck?

For Mark Levy, the answer is freewriting, a technique he's used for years to solve all types of business problems and generate ideas for books, articles, and blog posts.

Freewriting is deceptively simple- start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. Your internal editor won't be able to keep up with your output-you'll generate breakthrough ideas and solutions that you couldn't have created any other way.

Levy shares his six secrets to freewriting as well as fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower-seven of which are new to this edition. Also new to this edition- an extensive section on how to refine your raw freewriting into something you can share with the world.

""Whether you have writer's block, face a tight deadline, or just don't know how to get across all those wonderful ideas rambling around in the back of your head, Mark Levy has the solution for you."" -B. Joseph Pine II, coauthor of The Experience Economy

By: Mark Levy
Imprint: Berrett-Koehler
Country of Publication: United States
Edition: 2nd Revised edition
Dimensions: Height: 216mm, Width: 140mm, Spine: 14mm
Weight: 283g
ISBN: 9781605095257
ISBN 10: 1605095257
Pages: 192
Publication Date: 01 January 2018
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Introduction: Your Mind is Bigger Than You Think Part One: The Six Secrets to Freewriting Chapter 1. Secret #1: Try Easy Chapter 2. Secret #2: Write Fast and Continuously Chapter 3. Secret #3: Work Against a Limit Chapter 4. Secret #4: Write the Way You Think Chapter 5. Secret #5: Go With the Thought Chapter 6. Secret #6: Redirect Your Attention Part Two: Powerful Refinements Chapter 7. Idea as Product Chapter 8. Prompt Your Thinking Chapter 9. Open Up Words Chapter 10. Escape Your Own Intelligence Chapter 11. The Value in Disconnecting Chapter 12. Using Assumptions to Get Unstuck Chapter 13. Getting a Hundred Ideas is Easier Than Getting One Chapter 14. Learn to Love Lying Chapter 15. Hold a Paper Conversation Chapter 16. Drop Your Mind on Paper Chapter 17. The Writing Marathon Chapter 18. Doubt Yourself Chapter 19. The Magic of Exact Writing Chapter 20. Extract Gold from a Business Book Chapter 21. You Are What You Focus On Part Three: Going Public Chapter 22. Sharing Your Unfinished Thoughts Chapter 23. Help Others Do Their Best Thinking Chapter 24. Notice Stories Everywhere Chapter 25. Build an Inventory of Thoughts Chapter 26. Write Your Own Rules Chapter 27. The Fascination Method Chapter 28. Freewrite Your Way to Finished Prose Notes Acknowledgments About Mark Levy

Mark Levy is the founder of Levy Innovation, a marketing strategy firm. Levy works as a consultant to entrepreneurial companies where he dramatically increases fess through positioning, ideation, and book coaching. He also works as the CMA of Creative Realities LLC, an experiential branding and marketing firm that creates powerful and innovative environments and experiences. As a consultant, Mark Levy gives multiple speeches, talks, and webinars annually. In addition to writing articles for national newspapers, including the New York Times, and industry magazines, such as American Bookseller, Levy served as co-creator and magic consultant on the book Magic for Dummies, which is widely considered to be the most valuable primer on magic ever written. Levy is also the author of How to Persuade People Who Don't Want to Be Persuaded.

Reviews for Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content

<p> I've been a fanboy of Accidental Genius and the genius of Mark Levy for five years now, and I couldn't work without these ideas. --David Meerman Scott, author of The New Rules of Marketing and PR