Jeff Gerke is the author of both fiction and nonfiction titles, including the Operation: Firebrand novels, Plot Versus Character, The First 50 Pages, and Write Your Novel in a Month. He is the founder of Marcher Lord Press, the premier publisher of Christian speculative fiction.
Jeff Gerke's The Irresistible Novel encourages authors to break from restrictive rules in pursuit of the true goal--to engage one's readers from beginning to end. Chapters explore different points of view on everything from nuances of grammar (and why their paralyzing rules should not always be strictly obeyed) to mapping a story path with respect to engaging the reader's brain chemistry. --Midwest Book Review