By Invitation Only

Alexis Maybank, Alexandra Wilkis Wilson

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English

Portfolio
28 May 2013

Autobiography: business & industry; Business innovation

Gilt, currently valued at more than $1 billion, was launched by Alexis

Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of the

most fascinating startups of recent years. And it all began with one bold idea-

to bring sample sales online and change the way millions shop.

As they write about the day Gilt.com went live- ""We had created a Web site

that could potentially change the rules of retail...

If shopping was traditionally

a slow, leisurely activity...it would now be competitive, addictive, urgent,

thrilling...not just easier, but so much more fun.""

Alexis and Alexandra share their perspective in this dramatic story of

Gilt's birth, rise, and evolution. They show how they juggled the conflicting

needs of their suppliers, engineers, marketers, and potential investors. They

explain how they blended their individual strengths and weaknesses and managed

their rapidly growing team. And they take us through the darkest moments of the

recession when Gilt might easily have died.

Gilt, currently valued at more than $1 billion, was launched by Alexis

Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of the

most fascinating startups of recent years. And it all began with one bold idea-

to bring sample sales online and change the way millions shop.

As they write about the day Gilt.com went live- ""We had created a Web site

that could potentially change the rules of retail...

If shopping was traditionally

a slow, leisurely activity...it would now be competitive, addictive, urgent,

thrilling...not just easier, but so much more fun.""

Alexis and Alexandra share their perspective in this dramatic story of

Gilt's birth, rise, and evolution. They show how they juggled the conflicting

needs of their suppliers, engineers, marketers, and potential investors. They

explain how they blended their individual strengths and weaknesses and managed

their rapidly growing team. And they take us through the darkest moments of the

recession when Gilt might easily have died.

By: Alexandra Wilkis Wilson
Preface by: Alexis Maybank
Imprint: Portfolio
Country of Publication: United States
Dimensions: Height: 213mm, Width: 140mm, Spine: 19mm
Weight: 254g
ISBN: 9781591846260
ISBN 10: 1591846269
Pages: 288
Publication Date: 28 May 2013
Audience: College/higher education , General/trade , Professional and scholarly , Primary , ELT Advanced
Format: Paperback
Publisher's Status: Active

Alexis Maybank and Alexandra Wilkis Wilson cofounded Gilt Groupe with Kevin Ryan, Mike Bryzek, and Phong Nguyen. Both have BAs from Harvard College and MBAs from Harvard Business School. They live in Manhattan with their husbands and children.

Reviews for By Invitation Only

First, Gilt Groupe s cofounders changed the way we shop by recreating the excitement of a sample sale online. Now they ve let us in on their innovative creative process. Anyone who hopes to understand the world of tech entrepreneurship or upend it would be wise to read it. Arianna Huffington There s no garage in this entrepreneurial thriller the adventure starts with a sample sale. Dan Heath, coauthor of Switch and Made to Stick Alexis and Alexandra have created something original and amazing, and they did it in the simplest way possible. They found something they loved, and they figured out how to bring it to the massive amount of people they knew would love it too. Mark Cuban, serial entrepreneur and owner of the Dallas Mavericks By Invitation Only is a must read for aspiring entrepreneurs and innovators who will be inspired by their journey and how passion, purpose and partnership fueled a revolution in shopping! Mindy Grossman, CEO of HSN, Inc An exciting story about an exciting start-up.Alexis and Alexandra saw a fantastic opportunity in the luxury space and took it. Tony Hsieh, bestselling author of Delivering Happiness, CEO of Zappos.com