Super Mario

Jeff Ryan

$40

Paperback

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English

Portfolio
21 November 2012

Information technology industries

In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game 9radar Scope). So he hatched a plan.

The definitive story of the rise of Nintendo.

In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.

Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur-ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.

Since then, Mario has starred in over two hundred games, gen-erating profits in the billions. He is more recognizable than Mickey Mouse, yet he's little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?

Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.

Photographs by: Jeff Ryan
Imprint: Portfolio
Country of Publication: United States
Dimensions: Height: 216mm, Width: 140mm, Spine: 24mm
Weight: 29g
ISBN: 9781591845638
ISBN 10: 1591845637
Pages: 320
Publication Date: 21 November 2012
Audience: General/trade , Professional and scholarly , General/trade , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Jeff Ryan, a lifelong gamer, has been featured on Salon.com and All Things Considered. He reviewed over 500 video games and covered four console launches as the games editor for Katrillion, a popular dotcom-era news and entertainment Web site. He lives in Bloomfield, New Jersey.

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Super Mario

Jeff Ryan

$40

Paperback

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