Good Guys and Bad Guys: Behind the Scenes with the Saints and Scoundrels of American Business (and Everything...

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Joe Nocera

Good Guys and Bad Guys

Behind the Scenes with the Saints and Scoundrels of American Business (and Everything in Between)...

Joe Nocera

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Paperback

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English

Portfolio
30 August 2011

Business & management

The greatest columns and profiles by the bestselling coauthor of

All the Devils Are Here. What's it like to be a top tobacco executive when your kid asks you

about smoking? How did a young liberal arts major become the hottest

tech-stock analyst of the '90s, and why did he self-destruct? How did

one family's dysfunction change the media landscape?

Some people think business journalism is all about balance sheets,

income statements, and earnings per share. But if you want to answer

the really interesting questions-about heroes and hucksters,

visionaries and madmen, and other larger-than-life characters-you need

a reporter like Joe Nocera.

For more than twenty-five years Nocera has shed new light on the

giants of the business world-Warren Buffett, T. Boone Pickens, Bob

Nardelli-as well as on the less famous but equally fascinating. He

builds stories around their motivations, personalities, and deepest

characters. And instead of just pigeonholing them as good guys or bad

guys, he explores the gray areas in between.

By: Joe Nocera
Imprint: Portfolio
Country of Publication: United States
Dimensions: Height: 216mm, Width: 140mm, Spine: 20mm
Weight: 286g
ISBN: 9781591844396
ISBN 10: 1591844398
Pages: 304
Publication Date: 30 August 2011
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Joe Nocera is a columnist for The New York Times, and co-author of All the Devils are Here. He spent ten years at Fortune as a contributing writer, editor at large, executive editor, and editorial director. He has won three Gerald Loeb awards for excellence in business journalism and was a finalist for a Pulitzer Prize in 2006. He lives in New York.

Reviews for Good Guys and Bad Guys: Behind the Scenes with the Saints and Scoundrels of American Business (and Everything in Between)

a Nocera demystifies the world of business with original thinking, brainy reporting, and the ability to see around corners. . . . Nocera knows that persuasion isnat about haranguing, that itas better to lead the reader toward your conclusion and depart gracefully rather than hammer him over the head with it.a aJack Shafer, Slate