The bestselling pocket problem-solver for today's busy
executive, now fully revised and updated. This bestselling, soup-to-nuts book teaches the techniques and
methods used in the country's finest MBA programs. Presented in an
accessible question-and-answer format, The Vest-Pocket MBA helps
readers quickly pinpoint all the formulas, ratios, and rules of thumb
they need to analyze and evaluate nearly any problem.
This fully revised fourth edition covers many important business
concepts and recent developments, including strategic cost management,
balanced scoreboard, global competition, business process
reengineering, target pricing, e-marketing, and cloud computing. It
also features tools for evaluating any company's financial health and
scores of tables, graphs, and charts that simplify complex problems.
The Vest-Pocket MBA offers a wealth of indispensible
information for the modern decision-maker, from the B-school student to
the senior executive.
The bestselling pocket problem-solver for today's busy
executive, now fully revised and updated. This bestselling, soup-to-nuts book teaches the techniques and
methods used in the country's finest MBA programs. Presented in an
accessible question-and-answer format, The Vest-Pocket MBA helps
readers quickly pinpoint all the formulas, ratios, and rules of thumb
they need to analyze and evaluate nearly any problem.
This fully revised fourth edition covers many important business
concepts and recent developments, including strategic cost management,
balanced scoreboard, global competition, business process
reengineering, target pricing, e-marketing, and cloud computing. It
also features tools for evaluating any company's financial health and
scores of tables, graphs, and charts that simplify complex problems.
The Vest-Pocket MBA offers a wealth of indispensible
information for the modern decision-maker, from the B-school student to
the senior executive.