Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

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Guy Kawasaki

Reality Check

The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Guy Kawasaki

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Paperback

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English

Portfolio
19 April 2011

Business & management; Advice on careers & achieving success

""Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check."" -BizEd

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.

Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing ""bozo explosions.""

""Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check."" -BizEd

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.

Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing ""bozo explosions.""

By: Guy Kawasaki
Imprint: Portfolio
Country of Publication: United States
Dimensions: Height: 210mm, Width: 140mm, Spine: 33mm
Weight: 425g
ISBN: 9781591843948
ISBN 10: 1591843944
Pages: 496
Publication Date: 19 April 2011
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, ""Boot Camp for Start-ups,"" around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.