The Curse of the Mogul

What's Wrong with the World's Leading Media Companies

Jonathan A. Knee, Bruce C. Greenwald, Ava Seave

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English

Portfolio Press
22 February 2011

Society & Social Sciences; Media studies

If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?

We live in the age of big Media, with the celebrity moguls telling us that ""content is king."" But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power.

By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.

If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?

We live in the age of big Media, with the celebrity moguls telling us that ""content is king."" But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power.

By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.

By: Jonathan A. Knee, Bruce C. Greenwald, Ava Seave
Imprint: Portfolio Press
Country of Publication: United States
Dimensions: Height: 216mm, Width: 140mm, Spine: 25mm
Weight: 278g
ISBN: 9781591843900
ISBN 10: 1591843901
Pages: 320
Publication Date: 22 February 2011
Audience: General/trade , Professional and scholarly , ELT Advanced , Undergraduate
Format: Paperback
Publisher's Status: Active

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.