Louis E. V. Nevaer is director of Hispanic Economics, which analyzes Hispanic consumer behavior, and is a contributor to Pacific News Service and New American Media. He is the author of more than a dozen books, including HR and the New Hispanic Workforce and The Rise of the Hispanic Market in the United States.
An excellent resource for HR professionals looking for ways to fully utilize the knowledge, skills, talents, and abilities of each employee in today's increasingly complex workplace. --Vaso Perimenis Ekstein, Vice President, Human Resources, Winston-Salem Market, Novant Health There is, quite simply, no better manual for understanding how best to manage Hispanic employees in the United States. --Robert Coleman, Director of Total Rewards and Accountability, SVB Financial Group Intelligent, thorough, and compelling. The Hispanic demographic tidal wave is here, and this book allows managers a lifeline to the new realities. --Rose Castillo Guilbault, Vice President, Corporate Communications and Public Affairs, AAA of Northern California, Nevada and Utah