Mission, Inc.

The Practitioner's Guide to Social Enterprise

Kevin Lynch, Julius Walls

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English

Berrett-Koehler
01 January 2018

Business ethics; Entrepreneurship

A new breed of business is springing up across the land-

social enterprises, whose primary purpose is to support the common good. Organized as for-profits, nonprofits, and everything in between, they see businesses as the means to a better world for all.

In this groundbreaking guide, Kevin Lynch and Julius Walls, Jr. draw on their own hard-won experiences and those of twenty other social enterprise leaders. Exploring ten key paradoxes of social enterprises, they show how to navigate the extreme challenges and seize the tremendous opportunities these organizations present.

Whether you're looking for guidance on choosing a structure, finding and hiring talent, marketing, finances, operations, or scaling, this practical, accessible guide offers clear and compelling answers that light the way.

By: Kevin Lynch, Julius Walls
Imprint: Berrett-Koehler
Country of Publication: United States
Dimensions: Height: 217mm, Width: 142mm, Spine: 15mm
Weight: 269g
ISBN: 9781576754795
ISBN 10: 1576754790
Pages: 216
Publication Date: 01 January 2018
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Letter from the Editor of the Social Venture Network Series Preface Acknowledgments Introduction — The Most Successful Business On Earth Chapter 1 — The Ten Paradoxes Of Social Enterprise Chapter 2 — Doing Good vs. Doing Well: Balancing Impact And Profit Chapter 3 — Form vs. Function: Choosing The Right Structure Chapter 4 — Planning vs. Practice: Working With Discipline Chapter 5 — Debits vs. Credits: Creating Financial Health Chapter 6 — Do-Gooders vs. Good Doers: Hiring the Best People Chapter 7 — Perception vs. Reality: Marketing On Higher Ground Chapter 8 — Value vs. Waste: Leaning The Enterprise Chapter 9 — Metrics vs. Instinct: Measuring Success Chapter 10 — Growth vs. Focus: Expanding Sensibly Chapter 11 — Sweat Equity vs. Blood Equity: Caring For Yourself Epilogue Contacts Notes Index About Social Venture Network About the Authors

Kevin Lynch is president of Rebuild Resources, a nonprofit social enterprise that helps chronic addicts and alcoholics find a path to sobriety and self-sufficiency through employment and spiritual recovery. Julius Walls, Jr., is president and CEO of Greyston Bakery and senior vice president for business for Greyston Foundation.

Reviews for Mission, Inc.: The Practitioner's Guide to Social Enterprise

Read this book and keep it nearby. It is jam-packed with useful and relevant information not only for the aspiring social entrepreneur but for the experienced one as well. I learned a lot that will help me in my own business. --Michael Hannigan, President and cofounder, Give Something Back, Inc. Kevin Lynch and Julius Walls have written the most accessible, practical approach to social enterprise in years! Newbies and veterans alike can mine their work over and over again and never come away empty. --Jerr Boschee, founder and Executive Director, The Institute for Social Entrepreneurs, and Visiting Professor of the Practice in Social Enterprise, Carnegie Mellon University Like the social enterprises it celebrates, Mission Inc. successfully juggles a 'double bottom line, ' integrating a bold vision for business as a vehicle for social impact with exceptional practical advice for the organizations and people that increasingly pursue an idea whose time has come. --Jim Schorr, Professor, Vanderbilt University, and former CEO, Juma Ventures