Framing the Future

Every football player requires a playbook from their coach. For public servants with progressive values, author Bernie Horn is our coach and Framing the Future is our playbook. --Congressman Kendrick B. Meek This is a great book! Bernie explains values and framing in a practical way that every activist can use. If you liked George Lakoff's Don't Think of an Elephant, you'll love this. --Celinda Lake, President, Lake Research Partners, and coauthor of What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live Bernie Horn's Framing the Future is a brilliant analysis of political processes and communication and an essential tool kit for every progressive politician, activist, and interested voter! --Thom Hartmann, Air America Radio host and author of Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision Bernie has been a campaign manager, a media consultant, a policy director and--most dear to my heart--one of the chief lobbyists for the Brady Bill. His book is based on decades of hard-nosed political experience. And believe me, Bernie really knows his stuff. --Sarah Brady, Chair of the Brady Campaign to Prevent Gun Violence and author of A Good Fight Bernie Horn offers forthright, practical advice in this engaging hands-on manual on how to win elections by winning the war of words. A must read for bloggers, political operatives, and all who love our country. --Kathleen Kennedy Townsend, former Lieutenant Governor of Maryland and author of Failing America's Faithful: How Today's Churches Are Mixing God with Politics and Losing Their Way