The Highest Goal; The Secret That Sustains You in Every Moment

Michael Ray

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Paperback

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English

Berrett Koehler
01 January 2018

Economics & Business; Advice on careers & achieving success

"Through twenty-five years of teaching Stanford University's famed Personal Creativity in Business course, Michael Ray discovered that people who move beyond ordinary success and achievement have a secret. They live for a highest goal that drives them to accomplish their dreams, find fulfillment and become generative leaders. Here Ray shares that secret and shows how you, too, can thrive by incorporating this powerful secret into your daily life. The Highest Goal guides you with a distinctive set of ""live-withs"" or credos that you can use to translate your highest goal into a new way of living. These principles can transform your life."

By: Michael Ray
Imprint: Berrett Koehler
Country of Publication: United States
Dimensions: Height: 211mm, Width: 141mm, Spine: 24mm
Weight: 253g
ISBN: 9781576753521
ISBN 10: 1576753522
Pages: 216
Publication Date: 01 January 2018
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Michael L. Ray is the first John G. McCoy-Banc One Corporation Professor of Creativity and Innovation and of Marketing at Stanford University's Graduate School of Business. He is a social psychologist and the author of numberous books, including Creativity in Business. He has consulted and lectured widely and has served as a director of a major retailer and a start-up airline among others. He works with an active group of teachers to bring the principles of this book to organisations and individuals worldwide.

Reviews for The Highest Goal; The Secret That Sustains You in Every Moment

.... It is a deeply subversive work; if you follow its teachings to their logical conclusion you will almost certainly make significant changes in how you orient your life. --from the Foreword by Jim Collins, author of Good to Great A great read, an inspiring book with a lifetime of wisdom in it. --Business Ethics .. . those who buy into the author's central tenet that 'creativity is what happens in between your thoughts' will discover an exhilarating and liberating business book. --Fast Company The Highest Goal will lead you to your greatest rewards. As an alum of Michael Ray's first creativity course, I have benefited for 25 years from his revolutionary and refreshing insights. Here, Ray develops the deeper meaning of his teachings so you can discover and pursue your highest goal. Enjoy this valuable opportunity to find your calling and the true success it offers. --Don Maruska, author of How Great Decisions Get Made