All of us-business executives and artists, audiences and consumers-can benefit from seeing the world with both an aesthetic sensibility and a strategic bent. When you see yourself as an artist, everything you do can be a work of art-planning strategies, developing technologies, creating new products, working in teams and serving customers.
In the traditional model, business operates in an economic flow of inputs
(resources and raw materials), outputs (products and services) and processes that help get you from one to the other (research and development, production, distribution). Davis and McIntosh show that artistic flow operates the same way, but with inputs that include things like emotion, imagination, and intuition; and outputs that include things like beauty, meaning, excitement, and enjoyment. Step by step, Davis and McIntosh show how you and your company can blend the two flows, interweaving them to achieve both success and fulfillment in everything you do.
By blending the aesthetic and emotional richness of the arts with the strategic and operational perspectives of business, you'll begin to see texture where everybody else is seeing shapes. You'll see colors where others see only grays. You'll see not just what is, but also what can be.
By:
Davis,
David McIntosh
Imprint: Berrett Koehler
Country of Publication: United States
Dimensions:
Height: 76mm,
Width: 53mm,
Spine: 9mm
Weight: 1g
ISBN: 9781576753026
ISBN 10: 1576753026
Pages: 216
Publication Date: 01 January 2018
Audience:
General/trade
,
ELT Advanced
Format: Hardback
Publisher's Status: Active
Overture Act One: See with Both Eyes CHAPTER ONE: The Artistic Flow of Business CHAPTER TWO: Dualities CHAPTER THREE: The Elements of Artistic Flow Act Two: See Yourself as an Artist CHAPTER FOUR: Artistic Inputs in Business CHAPTER FIVE: Tell Your Story, Write Your Poem, Sing Your Song Act Three: See Your Work as a Work of Art CHAPTER SIX: Artistic Processes in Business CHAPTER SEVEN: Find the Artistic in Everything You Do Act Four: See Your Customers as an Audience CHAPTER EIGHT: Artistic Outputs in Business CHAPTER NINE: Do Your Customers Send You Energy? Exit Music Notes Acknowledgments Index About the Authors
Stan Davis (Brookline, MA) is a highly respected commentator on business in the future. He is the author of twelve books, including the bestsellers BLUR, 2020 Vision, and Future Perfect, as well as It's Alive and The Monster Under the Bed. David McIntosh (Newton, MA) is a business consultant focused on improving organizational adaptation to technological change. He is a Managing Director with Park Loop LLC, creating executive development programs for Fortune 500 companies.
Reviews for The Art of Business - Make All Your Work A Work of Art
"""The Art of Business is a good antidote to all the business-as-war books out there."" —Lawrence H. Summers, President, Harvard University, and former U.S. Secretary of the Treasury ""Put artistry in everything you do! This has always been how we do business at Apple. Now The Art of Business articulates this strategy so beautifully that everybody can put it to work for themselves."" —Greg Joswiak, Vice President, iPod Product Marketing, Apple “The Art of Business has the mark of both great art and great business—it makes the profound look simple.” —Warren Bennis, bestselling author and Distinguished Professor of Business Administration, University of Southern California"
