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Attracting Perfect Customers

HALL Jan Brogniez

$49.99

Paperback

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English
Berrett-Koehler
01 January 2018
""A step-by-step approach to increasing your happiness, as well as your profitability and success in business... A very provocative concept.""-Gerry Myers,author of Targeting the New Professional Woman

Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones-even customers who are ultimately more trouble than they're worth. Attracting Perfect Customers invites readers to move beyond the notions that ""business is war"" and winning market share means ""beating"" the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them.

Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that war-like marketing techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization-the kind of customers it is a pleasure to serve.

The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers.

Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.
By:   ,
Imprint:   Berrett-Koehler
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 154mm,  Spine: 17mm
Weight:   367g
ISBN:   9781576751244
ISBN 10:   1576751244
Pages:   232
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active
Foreword Acknowledgments Introduction Creating Synchronicity with Perfect Customers and Clients Part I. The Six Standards of Strategic Synchronicity 1. Be on Purpose with Your Mission 2. You Have the Power to Attract Whatever You Desire 3. Like Attracts Like: Whom Do You Like? 4. Choose Collaboration, Not Competition 5. Your Customers and Employees Want You to Succeed 6. Create an Atmosphere of Accomplishment Part II. The Strategic Attraction Planning Process 7. What Is Your Vision of Your Most Perfect Customers? 8. What Makes Your Perfect Customers Tick? 9. What Do Your Perfect Customers Expect You to Deliver? 10. Where Do You Have Room for Improvement? 11. Multiplicity: When One Plan Is Not Enough Part III. Strategic Attraction in Action: Twenty-One Daily Tips Tip 1. You Are More Attractive When You Focus on the Horizon Tip 2. You Are More Attractive When You Let Your Perfect Customers Know They Are Perfect Tip 3. You Are More Attractive When You Understand That Customers Are Seeking You Tip 4. You Are More Attractive When You Make Irresistible Improvements Tip 5. You Are More Attractive When You Listen to Your Little Inner Voice Tip 6. You Are More Attractive When You Expect Breakthroughs to Look Like Breakdowns Tip 7. You Are More Attractive When You Shift the Situation Tip 8. You Are More Attractive When You Acknowledge Accomplishments and Declare Completions Tip 9. You Are More Attractive When You Share, Share, Share Yourself Tip 10. You Are More Attractive When You Accept That You Don't Know Tip 11. You Are More Attractive When You Are in the Flow Tip 12. You Are More Attractive When You Welcome Interruptions Tip 13. You Are More Attractive When You Actively Attract Abundance Tip 14. You Are More Attractive When You Delight in the Success of Others Tip 15. You Are More Attractive When You Take Immediate Action Tip 16. You Are More Attractive When You Establish Your Expertise Tip 17. You Are More Attractive When You Clear a Space in Which to Create Tip 18. You Are More Attractive When You Have a Field Day Tip 19. You Are More Attractive When You Break Bread with a Competitor Tip 20. You Are More Attractive When You Gain Clarity About Yourself Tip 21. You Are More Attractive When You Watch for Previews of Coming Attractions BONUS TIP 1 “Ask-Offer-Thank” by Donna Fisher BONUS TIP 2 Project Your Light Further by Doug Upchurch Synchronicity Leaders Resources Notes Bibliography Index About the Authors

Stacey Hall is credited by industry experts as the inventor and the catalyst for the new Strategic Synchronicity marketing reality. Through this paradigm-shifting methodology, hundreds of corporate executives, entrepreneurs, and sales and training teams have been transformed into powerful magnets that quickly and easily attract the most perfect and profitable customers to their doors and Web sites. Stacey's background includes more than twenty years of designing and implementing global marketing plans for organizations such as FedEx, Budget Rent a Car Corporation, and the University of Houston. As Perfect-Customers, Inc.'s vice president for sales and marketing, Stacey keeps the organization attracting perfect customers and opportunities that are steering the company to success and greater levels of profitability. Jan Brogniez's background includes more than twenty years producing millions of dollars of sales revenue in corporate America. Jan's mastery of strategic planning, and her keen business acumen led to the development of Perfect-Customers, Inc.'s proprietary Strategic Design Session process. This process has successfully and effectively empowered a wide variety of corporate executives, entrepreneurs, and sales and operations teams to invent and achieve audacious goals and create organizational legacies in less time than previously has been possible. Called a ""pioneer in experiential workshop facilitation,"" Jan designs and delivers custom-designed workshops, corporate retreats, and executive planning sessions. As Perfect-Customers, Inc.'s CEO, Jan provides the organizational structure, building the foundation that will sustain the company's unprecedented growth and global presence.

Reviews for Attracting Perfect Customers

""A refreshing, remarkable approach for those who want to connect with their clients and customers for all the right reasons."" - C. Leslie Charles, author of Why Is Everyone So Cranky? ""The Strategic Synchronicity process truly guides the most perfect people and events to me easily and effortlessly."" - Patty Walters, Senior Consultant, Management Consulting, Shell Services International ""Offers a unique and effective method. The results are a win-win for both client and sales professionals."" - David E. Hemandez, National Accounts Manager, WorldCom, Inc.


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