The Value Effect: A Murder Mystery about the Compulsive Pursuit of 'The Next Big Thing'

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GUASPARI

The Value Effect

Name: The Value Effect
Price: 55 AUD
Availability: OutOfStock
ISBN: 9781576750926

A Murder Mystery about the Compulsive Pursuit of 'The Next Big Thing'

GUASPARI

$55

Hardback

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English

Berrett-Koehler
01 January 2018

Operational research

Through this ingenious, entertaining murder mystery format, The Value Effect helps readers solve a real-world business mystery- why haven't our Next Big Thing efforts worked out as well as we had hoped they would? Renowned customer value and quality guru John Guaspari provides an insightful analysis of why a variety of organizational change initiatives often fall short-what he calls Next Big Things-and offers an effective, dynamic alternative- the Value Effect.

In presenting ""The Evidence"" of the case, Guaspari shows how the Value Effect can in fact provide the organizational alignment and tap into the energy needed to create and sustain organizational change. The Value Effect, he reveals, does not replace the other change methods, but instead creates the underlying context on which any change effort must be founded. Guaspari explains what value really is and provides basic steps for applying the Value Effect. He clearly states the grounding tenets to which a company must fervently adhere to sustain its transformational power, including making customer value the primary focus of the organization, ensuring that everyone knows what is of value to customers, and engaging everyone in delivering value to the customer.

In this book, Guaspari shows that the full power of the Value Effect is only unleashed when individuals realize that it is not a Next Big Thing after all. Rather, its power comes from its ability to provide a stable and enduring context to help people and their organizations better understand and deal with change.

By: GUASPARI
Imprint: Berrett-Koehler
Country of Publication: United States
Dimensions: Height: 222mm, Width: 150mm, Spine: 20mm
Weight: 384g
ISBN: 9781576750926
ISBN 10: 1576750922
Pages: 192
Publication Date: 01 January 2018
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Part 1 The story. Part 2 The evidence - the value effect - a manifesto for change: the power contained in our shared ""customer-ness""; you can't apply the value effect without first exploring a very basic question -what is value? the enduring dynamic of value; rethinking the traditional approach to connecting with customers; three basic steps to applying the value effects; the ten places where your day-to-day attention should go when applying the value effects; conclusion.

John Guaspari, named one of the New Quality Gurus by Quality Digest, has for the past two decades been one of the business world's thought leaders on the topics of quality, customer value, and how to use the voice of the customer to energize organizational efforts. He is the author of four previous books, including I Know It When I See It, Theory Why, The Customer Connection- Quality for the Rest of Us, and It's About Time! For more information, visit www.deepcustomerconnections.com.